How to differentiate yourself from your competitors when everyone offers a similar product? Sure, it’s easy to be different if you’re alone in your niche, but in reality, that is rarely the case. Worse, very often, you will face competitors who have been established longer, with more marketing budget and better brand recognition. This is the situation in which the ConvertKit email marketing software finds itself. And yet, despite the brutal competition, it managed to find its place on the market

In this video, we’re going to break down the ConvertKit home page to understand what subtle elements set it apart – and we’ll see how to apply these lessons to your site:

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About X-Ray Marketing:

X-Ray Marketing is a series of videos I made for CWT Advertising & co’m. Each video analyzes a web page to discover marketing lessons to apply on your site.

I treat this first batch of videos as an experience: if you like them, I will do others! So if you’d like to see more in the same vein, share this video with someone who could benefit.

And of course, feel free to leave a comment to give me your opinion and criticism, and I will incorporate your comments in future episodes.