No one likes to fill out forms. And yet, you sometimes need your prospect to fill out one to register for your site, request a quote, or simply place an order. Fortunately, there is a simple psychological trick, but little used to persuade your prospect to fill in yours (even if it is very long) …

To understand this, let’s break down the registration process for the eHarmony dating site together, which uses this technique perfectly:

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About X-Ray Marketing:

X-Ray Marketing is a series of videos I made for CWT Advertising & co’m. Each video analyzes a web page to discover marketing lessons to apply on your site.

I treat this first batch of videos as an experience: if you like them, I will do others! So if you want to see more in the same vein, share this video with someone who could benefit.

And of course, feel free to leave a comment to give me your opinion and criticism, and I will incorporate your comments in future episodes.