In April 2020, spending by TikTok users increased by 10 times placing the social video app ahead of YouTube! It becomes the most profitable application of the moment.
Tiktok figures in April 2020
According to traffic analysis company Sensor Tower, 87% of TikTok user spending came from China and 8.2% from the United States in April 2020.
Regarding other social networks, YouTube is in second place with sales of $ 76 million in April compared to the previous year, up 57%. Tinder, Disney +, Tencent Video, Netflix, Iqiyi, Bigo Live, Line Manga and Google One complete the top 10.
TikTok becomes the highest-paying non-gaming app in the Apple App Store, while Google One works better on the Google Play Store for Android devices.
Over 2 billion downloads, just that!
The month of April saw a significant increase in the download rate for TikTok, in particular due to containment linked to the coronavirus pandemic. The app has been downloaded more than 2 billion times, including a record 315 million downloads in the first quarter.
EMarketer even estimates that TikTok will reach 60.3 million American users, or about 27% of social media users, by 2024.
In England, TikTok had already recorded significant figures. From August 2018 to August 2019 for example, French users have:
- Created 270 million videos;
- Shared 10 million videos;
- Launched 248 hashtags challenges.
Brands are conquered by TikTok
This growth has aroused the interest of brands, pushing them to broadcast advertisements or to sponsor hashtag challenges, to essentially target Generation Z. This target indeed tends to watch mobile videos throughout the day, which which makes short TikTok videos great for capturing their attention.
Unlike other social networks, TikTok mainly highlights videos based on their ability to go viral and not based on the accounts followed by users, while encouraging them to share their own videos.
This strategy increases interaction between TikTok users and the brands that run their ads or sponsor hashtag challenges. Major brands have indeed not hesitated to adopt this marketing strategy to encourage their subscribers to participate such as Mercedes-Benz or Levi’s.