Lack of inspiration for your blog posts? The impression of having gone around the subject? Here are 5 methods to find web content ideas …

Writing a blog is not a long, quiet river. When you have your head in the handlebars, taking a step back enough to know how to talk about it is complex. We must also ensure that we renew ourselves while maintaining our editorial line. Faced with the anxiety of the white sheet, it is not easy to constantly feed the subject pump!

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A solution ? Call upon a writing professional who will have the capacity to provide various themes. Even if for some it seems paradoxical, it is easier to find subjects when one is outside the field of activity.

And if not, for those who are drying, here are 5 concrete and inventive methods to find ideas of subjects for your content marketing. No smoking theory, no magic wand, only practical.

# 1- Associate ideas by brainstorming

In an article on her blog, Sujan Patel presents various brainstorming techniques. He suggests the brainstorming associative » to create sharp and expert articles. This method of finding web content ideas helps get out of your usual frame to go to more originality.

How to implement this technique? Start with a word that sums up the topic you want to cover. Take your ideas for blog post ideas. Sujan Patel describes this technique as more effective if it is performed alone, without thought control. Nevertheless, a group of individuals could enrich the subjects that will emerge more quickly and efficiently.

To illustrate this brainstorming, here is an example on the theme of customer relations.
Customer relations: How to anticipate complaints?
5 human qualities essential to the RCMP
The RCMP in the banking sector
Customer relations in the era of social selling
10 tips to strengthen customer relations in ready-to-wear
Is the digitalization of customer relations a threat to the commercial function?
The digitization of customer relations: end of human relations?
The secrets of customer relations 2.0
The ultimate guide to customer relationships in the digital age
How far will big data influence customer relationships?

# 2- Create a storyboard

Convincing your targets is telling the right story. Also to find subject ideas for your content marketing, the storyboard technique is very effective. Employed in the cinema, the storyboard shows all the plans of a film.

How to apply it to content marketing? The storyboard lets you know how you are going to develop your story (your storytelling). Concretely, it is about think in narrative logic for your typical audience (buyer persona) breads (his pain points), his needs and expectations. Ask yourself about the questions and choices your customers are asking as they go through the buying process.

For example, you sell sofas. The first question for your typical customer could be: Do I need a new sofa? To advance in your storyboard, imagine the other questions of your persona: What type of sofa (shape, size …) do I want / need? What color of sofa would match that of my living room? Where to install my sofa at home? How do I choose? Can I have it delivered? How to finance my project? What to do with the old sofa? …

# 3- Change two elements of a subject

Here is a technique for finding web content ideas taken up again from Sujan Patel’s blog. You can implement it alone or, better, do it together. It is modify two parts (words or expressions) of the title a blog post title.

How does this ideation method work? Start with a blog post title. It can be a publication that already exists or a new idea. Write the retained title at the top of a sheet of paper. By changing two elements of the last title entered, you are proposing a new title. So you can fill out an entire sheet.

To better understand, here is what it could give with the title of one of my previous articles: “10 tips for a perfectly irresistible blog article”
10 tips for a engaging blog post
10 secrets for engaging content marketing
10 tools for content marketing that converts
10 mistakes of content marketing falling apart
20 mistakes of an emailing that falls apart
20 best practices for emailing that reaches its target
5 good practices for a call-to-action that reaches its target
5 tips for effective call-to-action in your emails

# 4- Take inspiration from the best content from your competitors

Obviously, it’s not about copying posts from other blogs and making them look like yours. Nor to use the titles of the subjects written by your competition to bring your developments to them.

How do you get inspiration then? It’s about finding topic ideas for your content marketing by thus dare successful blog articles in your industry. You have to edit the title so as to have a similar subject but more ambitious.

Let’s take a few examples. One of your competitors wrote a widely shared blog article and commented, “3 steps to an effective editorial line.” You can then write: “The ultimate guide to an absolutely perfect editorial line”. A ticket “The emailing guide” could become “The emailing guide, beginner’s special” or “The emailing guide in B2B”. Finally, a publication “Why optimize blog articles? Could become “Why you shouldn’t optimize your content” (to be written in an ironic tone).

# 5- Build a mind-map

Mind-mapping is a visual representation technique establishing a tree of subjects linked together. To find ideas for web content, take mind-mapping software or a sheet of paper. Put your main theme in the center, then a first list of related expressions. For each of them, repeat the exercise.

To develop your ideas, you can use the 5W method (or QQOQCP): who, what, where, when, why (who, what, where, when and why). It is also interesting to use the answerthepublic.com website which also offers a visualization. All of these tools will also help you from an SEO perspective.

As an example, let’s take the subject of branding. From the results of theThePublic, your mind-map can start to build from:


What is a brand image
what is an effective brand image
what is a successful brand image
What is a brand image
what is branding for
what is a brand image
Why have a brand image
why have a good brand image
why change your brand image
How to get a brand image
how to create your brand image
how to change your brand image
how to strengthen a company’s brand image
how to rejuvenate a brand image
how to restore a brand image
how to work on your brand image
how to build a strong brand image
how to promote a company’s brand image
how to measure a company’s brand image

All the examples presented were made in just a few minutes. Imagine what you could do by devoting even an hour to it!

There are manyother ways to find ideas for topics for your content marketing: browsing forums, asking your customers, using a subject generator, questioning influencers, searching for one of your best articles…

In any case, make a spreadsheet with the links to the articles you find interesting and list all your ideas, even the least successful. Some will never give content, and it’s better! These are bad ideas that you will assess later. Others are subjects that ask to mature, that you don’t know how to deal with or that seem too ambitious to you. Note everything!

Do you have any other techniques to share for coming up with web content ideas?