If you haven’t looked at the sub categories of your podcast yet, it’s time to get started. If you haven’t launched your podcast yet, but you are currently in training, this article is also for you. Indeed, these other categories allow you to rank better on iTunes, but you have to know how to choose them well …

Podcasting on iTunes

Since 2005, it has been possible to categorize your podcast on iTunes with predefined labels such as marketing, comedy, sports, business and so on. Even better, it’s possible to choose more than one category for your podcasting shows.

Training & Co'm

However, according to Apple documentation, even if you can choose multiple subcategories, only the first category and the first subcategory are recognized.

What does this mean in practice? In fact, this means that your episodes can only appear on Apple graphics in one category (or pair of categories / subcategories). This category will be the first listed in the description of your podcasting program.

The new Google Podcasts app

As you may already know, Google launched the Google Podcasts app last June to give Android users the right to an app entirely dedicated to podcasts.

If you have an Android device and open the app, you’ll notice something interesting: the Google Podcasts home page recommends new podcast shows based on the episode categories you’re already subscribed to.

In other words, Google Podcasts uses the other categories that Apple Podcasts ignore. This is why if you want to increase the chances that Google Podcasts will show your podcast program to new potential listeners, you must choose your other categories to ensure the best possible choices.

Google’s use of secondary podcasting categories is a good reason to change the way your show uses category tags in iTunes. Knowing that there are 16 categories in iTunes and many more subcategories, you have to ask yourself a few questions to make sure you choose the right options.

Among the questions, there are:

  • What is the first category of my show? Is it still the best choice?
  • What are the secondary categories of my podcast show? Should I add more?
  • In which adjacent content categories does my show fit?

Answering these questions will make it easier for you to choose the right categories for your podcast.

SEO for your podcast

Another important area for discovering your podcast is SEO. Referencing in platforms like iTunes through labels, but also on the internet, such as Google as a search engine.

This is why it is important to have episode notes in your article which will be used to present your podcast, especially if you have a blog and / or a website.

It is also important, when launching a podcast, to know how people will listen to us, whether on their mobile or their computer, in order to better understand their behavior.

If you want to know more about the importance of secondary categories for your podcasting program, I recommend that you read this article.

See you soon !