You want to drive more traffic to your blog, right? You would like to know how to attract visitors to your blog. Because with traffic you could build your email list, sell your solutions and make a living from your blog, right? Launching your first blog is exciting. Unfortunately, 95% of bloggers abandon their blog …
In your opinion, why ? No idea ?
Quite simply, because they have no comments, no sharing and no visitors. They can’t drive traffic to their blog. Over time, these bloggers feel frustrated and unable to overcome this obstacle. So they give up.
However, blogs are there and attract traffic. So there’s no doubt that you too can attract traffic. The only difference from successful bloggers is that they make mistakes, learn from their mistakes and make mistakes.
If you clicked on this article, you made a good decision. Because today, you’re going to save a lot of time. To be precise, you will gain 1 year of hassle. (Experience lived with my previous blog).
You will be able to learn the 7 worst mistakes I have made, the lessons I have learned from them and especially how to apply them to your own blog.
Are you ready to learn?
Mistake 1: Posting every day, relentlessly
You have opened your blog, determined your editorial schedule, and started posting a new article every day. You think the more you post, the more your traffic should increase. Unfortunately nothing is moving, your Analytics curve remains flat.
It’s nonsense to keep on posting more and more content. Unless of course you already have a large audience, an established blog and an army of editors. This is worth it because you have the ability to better position yourself in the search engines.
The problem that arises if we refer to this technique is time. When you start your blog, chances are you don’t have a team of writers. It is even very likely that you have another activity next door.
You yourself are probably an employee, a business manager or a student. When you get home in the evening, you need to prepare food, do the dishes, take a shower, take care of your children. Or finish your end of year dissertation and revise your partials. In short, you are running out of time for your blog.
In the end, if you have two hours free, it’s a miracle. In two hours, you can write an article. But is it possible to write an article that will bring you traffic? In my experience, no it is not possible.
In two hours, you can come up with a good article. But it’s not enough to break through … And it is not by posting day after day, always more content that visitors will arrive. This is not how it works.
Besides, if you publish at this frequency, there is a good chance that the creation of articles is the only type of task that you carry out on your blog, and that you neglect other equally important aspects …
What you should do:
The first thing to do is to step back from your publication frequency. In the end, what matters most to you: publish an article a day or help your readers in the best possible way?
It’s helping your readers, isn’t it? In this case, don’t you think that writing the same kind of article, already present on the internet does nothing more for these people?
Of course. This is why I advise you to take a break and understand what your readers deeply want. Understand their needs, feelings, dreams and frustrations.
To do this, you need to get closer to your readers and the places where they express their problems.. Here is what I advise you to do:
- Read comments left on blogs similar to yours;
- Follow discussions and exchanges on Facebook groups and forums dealing with your theme;
- Observe the articles generating the most reactions: comments and shares. These are the types of articles that interest you, the ones that meet a deep need of your audience. And if you already have a certain audience, you can…;
- Take a survey of your readers. Google Form is perfect for that;
- Talk in person with your readers, through coaching or even a simple coffee meeting. This technique allows you to further analyze the problems and difficulties that your readers encounter as well as the feelings they feel in their current situation.
Error 2: Start by posting on your Blog
Sounds paradoxical, huh?
Or maybe you don’t see where I’m coming from.
How to start by publishing on your blog is a mistake? If you want traffic, you have to publish content on your blog, right?
Already, let’s make a point. Nobody or very few people know your blog? This means that nobody follows you on social media and that nobody is subscribed to your email list. So you have no way of making yourself known on your own.
The most logical alternative you have is to work on your SEO to position yourself well in the results pages. This will allow you at the same time to recover traffic directly from the source, thanks to searches typed by Internet users.
This is a completely understandable and honorable option. Some large blogs only use this strategy to drive traffic to their blog.
The problem is, there is one thing you do not know: the natural referencing of a site takes at least 6 months. This means that for 6 months no one will come to your blog.
To be well referenced, you need two elements, only two. You need content that meets a need and people who attest to the quality of your content. This proves that your content meets a need is the use of specific keywords.
The proof that your content is of quality is made when people come to your blog, leave comments and make links pointing to it. In short, when people are active on your blog.
The problem is that you have no activity on your blog, because you are not listed on Google and therefore you have no traffic. And since you have no traffic, you have no activity on your blog, so your SEO remains poor.
You then find yourself in the vicious circle of the snake biting its tail:
What you should do:
SEO is a very powerful lever to acquire traffic, but only from the moment that Google has identified you as a reliable site.
To start sending positive signals to Google, here is what I advise you to do:
- Advertise to articles on your blog. Which has the advantage of being effective immediately, but which is expensive if you still have no products to offer to your audience;
- Make guest articles. It is simply a matter of publishing your articles on other blogs to create backlinks, links pointing to your site. The double advantage of this method is that you will be able to get immediate traffic thanks to the people who will click on the links of your blog. Traffic will also be long term, improving your SEO through backlinks.
You say to yourself, “Cool, but how do I write guest articles? ”
The answer is there:
- Identify influential bloggers on your topic. To do this, you can start by listing all those you have in mind. Then do a further Google search by typing queries like ” [meilleur blog] + [votre thématique] or [expert] + [votre thématique] ;
- Classify these bloggers according to their influence. That is to say according to SEO criteria: the domain authority, social authority. But also according to the number of visitors per month received on the blog and the engagement of this audience;
- Get in touch with these bloggers. Be careful, just because you’re behind your computer doesn’t mean you have to lose your sense of human relationships. For starters, you can for example comment on his articles, share them, send him an email of sincere congratulations on one of his articles. Get noticed little by little, start talking with this person;
- And when you feel the time is right, offer to write a guest article.
You wrote the article, it will be published soon. All you have to do is see the traffic generated on your site and duplicate the method as many times as you want.
Mistake 3: Thinking good content is enough
Today, you have to send heavy to succeed. You are not the only blogger on your topic and probably not the first.
What does that mean ? There is already content published on this topic: 700 word “marketing” articles covering the subject and perhaps even those providing complete solutions to the problems of your target readers.
By the way, if you were thinking of creating chain marketing articles, you now know that this is useless. Google won’t reference you and visitors won’t like your articles more than others. Remember that people read you for their quality. They have absolutely nothing to do with your publication frequency.
If a movie sucks, you’re not going to like it more because you know that its director produces 10 times more movies per year than the others. You’re going to judge the movie itself, and if you find one movie better made than another, you’ll choose the best. It’s logic.
Who wants to read banalities when gold nuggets are available?
If content of a certain quality level already exists, there is no point in creating similar content. To attract traffic, you will have to publish more qualitative and different content. This is what will grab the attention of your target readers.
What you should do:
Concretely, how do you create exceptional content? Content that comes out of the crowd?
Here’s what you can do to create great content:
- Create more applicable content. Most of the articles on the web are lists with solutions to apply to achieve the desired result. But no one gives you a concrete explanation of how to apply these solutions in your life. If you can create content that explains precisely and step by step how to achieve a result, people will appreciate you. They will visit your blog and become loyal readers;
- Create better illustrated content. Better illustrated in terms of images, but also thanks to examples, figures, stories, anecdotes and case studies. Bring a solution and make it more understandable;
- Create content revealing exclusive techniques and solutions. The more you share content you can’t find anywhere else, the more people will want to read you.
But that’s not all, what will determine your success is your ability to differentiate yourself. Why would these people read your blog rather than another? What more do you bring? Even if you created your blog as a hobbie, you are going to have to consider it as a business.
You will have to determine a marketing positioning. Yes, like the big brands. I admit that determining the positioning of your blog is very difficult. It is also often caused to evolve over time. But that’s a crucial point in successfully attracting traffic to your blog.
You can, as we have seen, differentiate yourself by the quality of your content. In more competitive niches, this will not be enough. You will need to display a major point of differentiation.
Some examples to help you:
- Approach the subject in a different format from your competitors. Eg: interview, case study, computer graphics…;
- Choose a different tone: humorous, personal …
Sometimes a little detail is enough, a little extra that will allow you to differentiate yourself. Take advantage of everything you can do and find where nobody is and where you could make your place.
Mistake 4: Not promoting your articles
If you were relying a lot on natural referencing, you surely thought that creating content was enough … which is not enough.
You may have created the most beautiful articles in the world, if you do not exhibit them, very few people will see them.
You got into blogging thinking that you just had to create content. Lots of content. Thinking that would be enough to make you known. Thinking that visitors would come to you naturally. That visitors would roll out in the hundreds of thousands.
You were missing a precious element: promotion.
Just that ?
Yes, promotion. I think it’s the most important ingredient for success with your blog. Do you know Pareto’s law (20/80 law)?
I suggest you apply it to your blog. Spend 20% of your time creating value on your blog thanks to your articles.
Then spend the remaining 80% promoting your content rather than creating more.
It’s simple and yet it works.
What you should do:
To promote your content, there are hundreds of techniques. If you’ve just started your blog, or don’t have a lot of traffic, you should focus on influencers. We have already seen together that publishing guest articles can boost your traffic.
Likewise, you can take advantage of the influence of these bloggers by asking them to share your content. The process for getting your articles shared is the same as when you want to write guest articles. You create a relationship of trust, then you ask them to share your article on their email list, on Twitter, etc.
If you have an email list, send a simple email announcing the release of your article. You will see the results are almost magical.
And finally, since it costs nothing, you can share it on social networks. Even if you don’t have a fan or follower yet, you will be able to reach new people using hashtags.
To recap, here are the 3 most powerful techniques:
- Get influencer sharing;
- Send an email to their list of subscribers;
- Share the article on social media.
Mistake 5: Do not choose a niche
You will understand, here we are not talking about a dog kennel, but a niche market. It simply means targeting a specific, small market.
An example ?
A blog on meditation for CEOs. I don’t know where the example came from, but you get the idea.
On the other hand, we would have a blog on personal development or food.
When you start with your blog, you cannot compete with generalist websites and blogs. These are web encyclopedias. You can never gather so much knowledge on so many different subjects.
On the other hand, you can definitely provide more and better information on a specific subject. You can become an expert in your niche.
Beginners’ mistake is to think too big.
There is no point in telling you that you will stay in the niche you choose all your life. Naturally, after a certain time, you will have gone around the subject and you will have constituted your audience. At this point, you can completely expand the theme of your blog.
If you were to retain a single sentence from this error, it would be:
Think big, aim small!
But choosing a niche also has the advantage of starting your blog with the right approach. Even if you don’t want to sell anything, your blog will meet a need. Which will make you think the right way by asking yourself what your market wants to read.
Starting a blog about his passion is perfect. But if you want to be read, you should not write articles about what you like, but what your people like. Otherwise, you are not blogging but journaling online. The purpose is very different.
What you should do:
At some point, you will need money to grow your blog and help more people. And at that point, you’ll be happy to have the choice of being able to monetize your blog.
In addition to being monetized, a profitable niche means that it interests the world.
Here’s what you need to do:
- Check that there are already people addressing the topic even if they are not bloggers. It can be youtubers, podcasters etc. If there are people, this is a good sign. There is surely interest in this theme;
- Check that products are sold on this theme.
Also, don’t fall into the trap of starting a blog just because you’ve found a monetizable niche. You must love the niche you choose, if you are passionate it’s even better.
A blog requires creating content and if you don’t like the topic, it will feel. You will also be more quickly tired and tempted to leave the blog.
Error 6: Blogging without a goal
This is one of the stupidest mistakes I made when I started my blog. And maybe you did it right now. It’s true in the end, how can you achieve a good level of results without setting a goal?
Advancing without a goal is like advancing in the fog. No does not know in which direction to go, nor the efforts to put in place.
Even if you have no idea how to set your goals, stick to them anyway. Like this, you will have benchmarks and motivation to surpass yourself.
What you should do:
This advice is not the most original, but it personally helped me a lot to reach my goals, both with my blog and for sporting challenges.
Your goal must be SMART:
- Reliable (Coherent);
Here is an example of one of my goals: To reach the 2000 subscribed to my email list before December 11, 2017.
If we dissect it, this objective is:
- Specific: since it concerns the size of my email list;
- Measurable: 2000 registered. In 2 clicks, I can check. Either I have reached my goal or I have not reached it;
- Achievable: in relation to my current situation and the efforts I will make, I know that this is an achievable goal;
- Consistent: my overall goal is to create a profitable blog. Building an audience is part of this overall objective and contributes to achieving this goal;
- Limited time: December 11, 2017. I have a deadline, no way to go back and push back the date. Again, either I reach the goal or I don’t reach it.
The interesting thing about goals is that it makes you take action. You have no choice: either you take charge or you miss your goals.
In the end, the goals are just a starting point to help you build your action plan for success.
Mistake 7: Believing that succeeding with your blog is easy
No matter what you define as “succeeding with your blog”, it will not be easy. Attracting traffic is not easy, converting traffic to registrants is not easy, and selling products to your audience either.
In fact, in blogging, nothing is easy. Whatever you do, you will have work to do.
Maybe you got started after hearing from some marketing experts that it was easy. You saw their current life, where they work sipping a mojito under the coconut trees.
What they forget to tell you is that before taking it easy on a deckchair, there is a lot of work. If you’ve just gotten started, don’t imagine how much.
You don’t need to count your working hours at first. You will be very far from the famous 4 hour week.
Besides, if you have read the book, you will understand that Tim Ferris is not where he is today by never having worked more than 4 hours. Of course he worked, like all bloggers who today enjoy a certain comfort.
But in the end, that’s the cool thing about blogging: being able to push yourself, challenge yourself and start taking control of your life.
Believe me, the traffic is not going to arrive in 4 hours per week.
What you should do:
Remember why you blog. Persevere and do more than the others.
You have the ability to drive traffic to your blog. You have the ability to build a loyal audience. You have the ability to sell your expertise.
And you have the ability to make a living from your blog.
If you’ve read the article so far, you deserve to know more.
You deserve to know how to generate traffic from 0, by relying on the most influential bloggers of your topic.
This is the method that I am currently using and that hundreds of professional bloggers have used before to generate traffic.
To apply it, just follow these 5 steps and apply them.
I have grouped this method in a free guide: “Get traffic from 0”.
To get it now, click here.