For those of you who have migrated to the new Google interface, a new tool has just appeared: the auction simulator. By clicking on the small icon next to each keyword, you access it and can estimate the number of visits you would have had with another auction. The bid simulator will allow you to see whether it is profitable or not to increase the bid for a keyword in question …

Practical case…

I will take the example of a keyword present in one of the campaigns I manage: “auto insurance”: the current bid is 4.2 € the tool will use campaign histories from July 27 to August 2 to predict how many impressions and visits I would have had if I had had a higher bid. With my 4.2 €, I could have had 13,800 impressions and 119 clicks if I had decided to go to 7.22 € I could have multiplied by more than 5 my visits but by more than 10 my costs. The tool can help us to decide whether it is profitable or not to invest in a keyword according to our objectives.

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New tool for new interface…

The auction simulator was launched yesterday it uses data from Google Search and its research network of the previous 7 days to calculate these estimates. To access this data, just click on the icon just to the right of the auction next to the keywords. Adding the auction simulator is a good way to Google Adwords, to promote its new interface.

For those wishing to discover the new Google Adwords interface, you can go to the part of the help center dedicated to him.

Source: Inside Adwords.