At the beginning of the week, I already told you about the auction simulator, Google has just announced a new tool: personalized Adwords alerts … The engine definitely knows how to convince users to adopt its new interface …

Easily monitor critical info from your campaigns …

Top impression on top keyword, budget exhausted … I’m sure those of you who run sponsored link campaigns are following this important information. Google with its new service custom Adwords alerts will make your life easier.

Personalized alerts will allow you to configure alerts to be notified when a specific event occurs on your campaigns. Example : I would like to be notified when the impressions on my brand increase by 25%. Indeed, it may be because we talked about you on the web … We can do the same thing on our top keywords to identify the peak periods of the year and thus analyze the seasonality. Another example : I want to be notified when my budget is over and the campaign is likely to stop … There are many examples of you setting up alerts according to your needs.

Many parameters to create your alerts …

creation of personalized adwords alert

As you can see on the screenshot, by creating an alert you can configure the following data:

Finally, an option allows you to be notified by email …

A priori, the option is not yet accessible on the French interface Google Adwords, I have not seen it in any case on my accounts, you see it? Logically, personalized alerts should be found in the “Other actions” menu.

Source: Inside Adwords