After the cpm, the cpc and the cpa, Google is preparing to introduce a new remuneration for mobile advertising: click-to-call payment. More and more mobile phones highlight phone numbers to make a call with a single click. Google will use this technology to insert telephone numbers in its advertisements and bill the advertiser for the call …

Not always easy to generate a sale via a mobile site … on the other hand by telephone the sale can be done much more easily, hence the usefulness of this remuneration system that Google is about to launch.

Note that there are already clickable numbers in the organic results of Google Search Mobile, there is no reason why Adwords should not take advantage of it. The cost of a call will be determined using the auction system already used by other Google ads.

There is no doubt that this new remuneration system will appeal to advertisers who will, perhaps, be more tempted to invest in mobile advertising.

Source: Search Engine Land

After the cpm, the cpc and the cpa, Google is preparing to introduce a new remuneration for mobile advertising: click-to-call payment. More and more mobile phones highlight phone numbers to make a call with a single click. Google will use this technology to insert telephone numbers in its advertisements and bill the advertiser for the call …