Google has announced the beta phase of a new targeting option for campaigns in its content network. In the near future, it will be possible to target advertisements by area of ​​interest. For example, if you want to reach sports enthusiasts, this option will allow you …

A new targeting option in the test phase…

Ads with this type of targeting will no longer be contextual but will be displayed based on interest regardless of the content of the site on which they are displayed. A first test phase will be carried out with a small group of advertisers. This offer will then be extended to all advertisers by the end of 2009.

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Allowing you to display advertisements according to areas of interest …

With interest-based advertising, advertisers will be able to reach users in interest centers close to their products. For their part, Internet users can also tell Google what they are interested in to see adequate advertisements. To do this, they can go to the page ” Preference for ads “! and give their preferences.

Source: Inside Adwords