I do not know if you have already noticed: once logged into your Google account, on certain requests, the positioning is personalized to your search history. Feedback on some tests…

500th post - 2 years of Google news

Some examples…
It was the “auto insurance” request, which I regularly follow, that made me notice this phenomenon … Logged into my account at a given time T, I get ASSU 2000 in 1st position and Euro-Insurance in 7th position. Once disconnected, the results are quite different: ASSU 2000 passes 5th while Euro-Insurance goes back to 6th position.

Training & Co'm

Another example confirms this. On the request “ Web marketingCWT Advertising & co’m arrives 1st when I am connected and 8th once I disconnect.

I also observed these changes on “ motorcycle insurance “, I suppose other examples can be found to illustrate this …

What to conclude …
Would Google show us what we want to see? The results on certain queries are influenced by the search history associated with an account. In my case, “web marketing” and “auto insurance” are requests that I monitor almost once a day. This would mean that a person who regularly searches on a request by almost always clicking on the same site is offered this site in a better position in the results …

More and more personal elements to the user are taken into account by Google when displaying the results, on Tuesday we saw that the user’s IP was used to have geolocated results, today we sees that the account history also comes into play … These are all factors over which SEOs can have no influence. If the engine continues to add this kind of criteria, there is no doubt that the jobs related to SEO will have to adapt. Sylvain’s article on the profession of community manager also announces developments for these professions.

It is very interesting to follow all these changes… And have you ever observed these differences in positions on your recurring requests? How do you think the search professions will evolve?