You’ve probably seen businesses appear in Google Maps. Google uses certain sources to automatically index them. But sometimes some businesses do not appear. Maybe this is yours? If this is the case, simply submit the address of your point (s) of sale via the Local Business Center …

Free promotion of your point of sale on Google Maps…

For the procedure, I invite you to re-read the article I wrote in April 2007: Add your business or points of sale in Google Maps. You will see that the approach is different depending on the number of points of sale to submit …

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Appearing in Google Maps is a good way to promote your business for free. Recently, you can also follow the number of people viewing your point of sale on Google Maps. For now, the visualizations are minimal, but why deprive yourself of a free promotion?

Link your Adwords account to your Local Business Center account…

To go further in promoting your premises, you can link your Local Business Center account to your Adwords account. This will allow you to display, in Google Maps results, the address of your point of sale below your ad text, you can also upload an icon so that it appears next to encourage clicks .

Generally, geolocated ads get good conversion rates, certainly the volume will be less than for a classic Adwords campaign, but the performance being there, this can be a good complement.

To get started, you can go to the Local Business Center to inform your points of sale.

Source: Inside Adwords