Regardless of your industry, it is essential today that your business is present on the Internet. If this is not the case now, you will have to go through what is called digitalization. As a leader, it’s up to you to drive this transformation. But that doesn’t mean it’s natural for you. To help you, here are the 7 steps you will need to follow to successfully transform your business digitally …
Step 1: Be convinced!
We can say that for this first step, everything happens in the head. If you think the Internet will do nothing for your business, but you have to keep up, your digital transformation cannot be successful. You have to be convinced! So find out: you will quickly see what the web has to offer your business. The opportunities are numerous and vary from one sector of activity to another. But one thing is certain:
A business that is not on the Internet is missing the best source of visibility today.
Step 2: Take stock
Now that you are convinced that your business will benefit from its digital transformation, it will be necessary to determine what this transformation will consist of. Because, very often, companies have started their digitalization without really noticing it. Perhaps your company already has a website. But is it efficient? Is it well referenced? What share of your employees is present on social networks by highlighting their role in the company? All this should be included in your inventory.
He will have to present everything that has already been done in terms of digitalization.
Step 3: Know how to surround yourself
The digital transformation of your business cannot be done properly without the intervention of specialists. So start by asking yourself if there are people in your company who could participate.
- Should they be detached from their missions on an ad hoc basis to create a digitalization center?
- Should we recruit to create a dedicated service?
- Does it make more sense to work with external service providers?
Whatever solution you choose, it’s time to surround yourself!
Step 4: Establish a strategy
Once you are clear about the people who will manage the digital transformation of your business, they will need to establish a strategy. Strategy in which you will of course participate. From the inventory of our stage n ° 2, it will be a question of determining what remains to be done, the order in which it will be done and the repercussions to be expected from these actions. It is very important to have a complete and thought out strategy for your business. Because not everyone will have the same digital transformation. A clothing brand will be well advised to be present on Instagram, a picture is worth a thousand words, while an industry company will rather rely on LinkedIn. One example among many!
Step 5: Think about customer uses
This step # 5 will actually be done at the same time as step 4. When establishing your digital strategy, you will have to think about customer usage. That is to say, relate your goals to the habits of your customers.
- What social networks do they use?
- What information would they like to find there?
- Are they likely to use a mobile app for your business services?
- For what purpose will they go to your site?
It is by answering all these questions that your digital strategy will be relevant.
Step 6: Involve your employees
A common mistake of managers during digital transformation is to lead it in their corner with a dedicated team. This is how the strategy will have to be established, of course, but then the whole company will have to be involved in setting it up. Organize a meeting to present it, brief each service on what is expected of its members, talk to them about behaviors to adopt on social networks when they speak on behalf of the company.
A successful digital transformation is a global digital transformation. It cannot be done without your employees!
Step 7: Be present on social networks
If it is essential to involve your employees, it is even more important to involve yourself! As a business executive, it’s in your best interest to be on social media. According to a study by MDG Advertising conducted in the United States, 64% of Americans say they appreciate the presence of business leaders on social networks. Even more telling: they are 54% to think that the leaders present on social networks are more trustworthy. It’s a safe bet that the French have the same opinion!
So, establish your own digital strategy!