It is certainly not always easy to stand up to advertisers of big brands in PPC. Since not only do they already have an in-house Marketing team, they also hire communication agencies which they pay at an expensive price. Being a small competitor, it is not always easy to operate there …
So are you the Manager or Manager of a small business? If so, you are probably wondering how you are going to act to deal with big companies and big brands. Since surely you are being intimidated by these signs, we tell you today that you should not!
Simply because a competitor may have an expert marketing team and a large communications budget, but you still have the opportunity to be part of the race when it comes to online advertising “Pay per click “. When you are not able to hire salespeople or pay for regional or even national publication media, just like your competitors can, the PPC allows you to play on the same field as them and it’s a good point.
Since PPC is a level playing field for many small business managers, there is a glimmer of hope for advertising online. It doesn’t matter if you don’t know how to use this system for your benefit yet. The bottom line is that if you keep reading for some tips that you can use to get the most out of PPC, you’re going to compete with big companies or well-known brands.
Keep an eye on the competition
Faced with today’s tough competition, we tend to ignore what our competitors are doing and not set our own course.
While it’s not mandatory to keep pace, you still need to keep up with what’s going on, especially with all of your competitors’s online promotions.
Use long tail keywords
In general, you can well value the dollars you use in advertisements by betting on long tail keywords as short keywords.
Note also that the search volume for long tail keywords is less noticeable; there will therefore be more chances that this will lead to a conversion.
If you have a hardware store, you can use a long tail keyword such as “high pressure cleaner with Honda engine” instead of “high pressure cleaner”. The initial keyword offers a specific query to Internet users who are looking for a pressure washer with a particular engine, and who may well attract people to buy instead of a common high pressure washer.
When you keep an eye on the competition, it may well help you move forward on all of your communication issues. For example: if your competitors highlight one of their advantages that your business can improve, you can advertise this idea.
Optimize your message
One of the best things about PPC is that, with the right skill, anyone is allowed to test the commercial. Many large companies work with communication agencies that improve their message so that they are very impactful. It may sound incredible, but you can just stand up to them with a more or less simple approach.
If you want to be competitive, you have to give the same experience and look the same as the big brands.
Afterwards, you may feel compelled to tell your consumers that you are a small business, but that can be a very big mistake. Most customers don’t pay attention to your story; what matters to them is a need that your products can meet. They just want to work with a company that gives them the result they want.
Therefore, it is very important that you get their attention. Create a PPC advertising campaign and a site with the same authority as these big brands. This will gain your skills and also allow you to provide your customers with something they can never refuse. Just let them know how you can help them.
It is possible to highlight a promotion that you offer and which may seem too interesting to be ignored.
Keywords at around 1 € per click
In order to quickly have relevant keywords that are within your budget, use a keyword platform. With it, you’ll have a list that your customers can use when they’re researching your business, your products, or both.
Recruit a Digital Marketing agency
Before the current marketing system, startups were promoted by Marketing experts. But now, even if you have a marketing degree or have been advertising for your business for years, PPC advertising can be difficult to undertake. Things are becoming a challenge for corporate managers and owners who are clueless in marketing and lack the time and resources to pursue the PPC system.
Fortunately, you can work with a digital marketing agency that can develop a PPC campaign for you.