The web agency 1min30 presented on May 14 at a press conference at the Forum Medias Mobiles the results of its Observatory of French websites carried out in partnership with Data-Publica …

The criteria studied by the Observatory 1min30

Without going into the complete methodology of the Observatory, the criteria that have been tested with the developed crawl tool are:

  • presence of an RSS feed to identify the presence of a blog;
  • presence of contact form or email address;
  • presence of SEO tag to identify if an SEO effort has been made;
  • presence of legal notices or general conditions of sale;
  • presence of an analytics tool (Google Analytics, Xiti, etc.);
  • presence of links to social networks (Facebook, Twitter, Google+, LinkedIn);
  • presence of videos (Youtube, Dailymotion, etc.);
  • use of a CMS (Joomla, Drupal, WordPress, etc.);
  • use of an ecommerce solution (Prestashop, OS Commerce, etc.);
  • use of technology adapted to mobile (dedicated site or responsive design).

The key results of the Observatory 1min30

The results of the classification by activity sector is amazing

  1. Human health and social action: I don’t know how to explain it, but this sector is the best performing from the point of view of its Internet marketing, among other things because this sector uses the CMS the most
  2. Real estate activities, and therefore mainly real estate agencies,
  3. Other service activities including web agencies 😉
  4. Accommodation and catering
  5. Information is communication

Agriculture, construction and manufacturing industry closing the ranking.