Netlinking in SEO is a source of debate. Indeed, this natural referencing technique is often criticized on the web as being an unnatural technique. Did you know that Google uses links to discover web pages and to count them as votes? Do you know how it uses this information once acquired? Is netlinking really important for positioning my strategic pages? Decryption on this technique often overlooked by the general public …

The importance of links at Google

Search engines have to decide which pages to include in their index. Google’s robots cross the web from site to site. For them, it’s a way to discover new pages and explore new websites.

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Links are a gateway for Google robots. If they browse the pages of a website, it is only through links. Indeed, they visit the site passing from link to link. Without a link, he will not visit the pages associated with the website. This is why netlinking in SEO and mainly indexing (sitemap) will improve the way google will prioritize your pages.

During its visit, Google browses the home page and then the menus. They visit in the same way as a human. If some pages are missing from the index, this can be a problem for your SEO. Indeed, these orphan pages without link will not be visible to Google and difficult for the user to access.

In addition, search engines do not include pages that they consider to be of very low quality, since the clutter of their index with these pages will not allow a good user experience. The cumulative link value, or link authority, of a page is a determining factor.

Therefore, netlinking in SEO is of great importance in natural referencing since it will allow you to reference your strategic pages.

Exploring a website

Search engine robots roam part of the web every day, and it’s no small task. Which site to visit? Where to go ?

Google has publicly stated that it is starting to prioritize popular pages. In other words, it first explores the sites of high authority and then the less popular ones.

The well-known sites were also explored more deeply than the other sites. To give an example, media sites such as “Le Figaro” or “Les Echos” are very important for the SEO consultant since they represent a great opportunity to quickly position yourself on the front page and promote a website.

The changes on the most important sites are the ones that the search engines want to discover first. Why ? Because these sites represent a source of information relevant to the user and are considered to be of high quality.

If a very important site is linked to a new resource, search engines will tend to trust this link and quickly integrate the new link into their databases.

In June 2010, Google released Caffeine, an update to its infrastructure that has significantly increased its crawling capacity and speed, but it is still important to be better in the crawling queue.

Classification and positioning

Links play a critical role in ranking. For example, consider two sites where the content of the page is also relevant to a given topic. Perhaps they are commercial or informational sites? Google is not human, it will be difficult to realize the relevance between these two websites.

The search engine needs a way to decide which is most relevant to the user. This is where links come in. Links help to vote. If one of the two sites receives a large number of links from sources deemed to be more relevant or well known, then it is very likely that the site will rank better.

Refine how the search engines judge your links. There are many aspects involved in assessing a link. As we have just described, the best known are the authority, relevance, trust and context of the anchor text.

However, other factors also come into play, as we will discuss in this section.

On-site and off-site netlinking

All of the links a page receives from external sites or from your internal pages is a good way to influence the search engine to position your important pages.

Your internal mesh structure is extremely important, but it does little to create authority on your website. It will be used to create an order of importance for strategic pages and to make the search engines understand that you are an expert on the subject in question. Netlinking in SEO is mainly linked to third party sites, but to your internal pages.

We also note that links from a truly independent source have a lot of weight in SEO. By expanding this notion a bit, let’s say you have multiple websites.

It is likely that these sites have common data in Whois records (such as name servers or contact information). Search engines can use this type of signal to treat cross links between these sites more like internal links rather than external links.

Even if you have completely different whois records for your websites, but all of them are interconnected, search engines can easily detect this pattern. Keep in mind that a website that does not have independent third-party links does not have the power to vote for other websites.

If the search engine sees a group of highly interconnected sites, links from those sites may be ignored.

Conclusion

Netlinking in SEO is important for Google. It will allow you to appear on Google, but also to quickly position yourself at the top of the ranking for a given theme.