In today’s digital market, search engine optimization seems to be a topic of concern to all business owners. Indeed, the majority of consumers use search engines like Google to find the brands, products and services they need. But how do you increase SEO results?

Use a VPN

Using a virtual private network (VPN) can improve your SEO strategy, secure your data, and give you access to organic rankings on search engine results pages around the world. If you don’t know what a VPN is, it is used to encrypt users’ internet connections by masking their IP addresses, allowing users to access restricted websites, go unnoticed, and benefit from privacy. greater digital security.

Google Loves Me Workshop

IT can also help you optimize your site locally. If your client’s target audience is in a totally different location than the area where they operate, a VPN service can play an important role in helping you understand the requirements of that audience. You can connect to a server located in India and trick Google into believing that you are actually based in India, even though you are in England.

Improve the user experience across your site

Like any search engine, Google’s goal is to find the best possible results for each user’s query. If they fail in this regard, users are less likely to use the search engine again.

You will have to think about this perpetual desire to show the best results when you optimize your site for SEO, because poor quality sites are less likely to rank. If your website seems unreliable, outdated, amateurish, or slow to load, potential users are likely to return to the SERPs and click on another result. You have lost a user and a potential conversion, and your bounce rate from affected pages will increase. Although Google hasn’t officially stated it, it appears the search engine giant is rewarding sites that have a low bounce rate with higher rankings.

Optimize your website for laptops

Mobile site optimization is no longer an option for businesses. Since 2015, Google has penalized sites that are not optimized for mobile devices.

Why ? Because over 55% of all searches come from mobile devices. Consumers use search directories, and rely on Google Maps to identify local businesses that can meet their needs.

Improve the user experience (UX) on web pages

Most often, high bounce rates are the result of poor usability and an annoying user experience (UX). Unfortunately, it’s difficult to identify UX issues as they can vary widely from site to site.

Increase website loading speed

Ten years ago, Google realized that performance elements like site load speed were very important to users, and therefore added it as a ranking factor – site speed can now make or break performance. of your site in Google search results.