Bloggers often tear their hair out to make sure they write articles that are successful with their readership. For that, sorry if I disappoint some, but to choose a subject of article on an intuition, or compared to what one supposes which will please the readers is a mistake not to commit. You may strike a sword in the water. In this article, I’m going to give you a methodology for building a blog article that “rips”. You are ready ? Let’s go!
1) Choose a good subject + the title
In order for your article to attract readers like flies on a piece of paper, you have to choose a promising theme. Do not try to be original at all costs when dealing with confidential matters. Know this: you will take much less risk in dealing with a subject of public interest, even if it has already been treated several times by others, than in choosing a subject on your personal intuition or “Luckily luck.”
It is better to open the 12th pizzeria in the city because you know it has been successful than to open the first Moroccan restaurant in the heart of Alsace or Brittany. It sounds obvious, but it gets better by saying it!
How do you find a topic that will always please? You can :
- Research YouTube by viewing the number of views of the videos;
- Search for trend topics on Google trends;
- Find the best-selling books on a topic on Amazon in the “best sellers” category. The title: “Comment + result.
By choosing an article which answers the question “How” and which promises a result at the end, we offer an exchange of value to readers. Next, find relevant keywords with Google’s predictive search, that is, the suggestions Google gives when you start typing an expression.
2) Prepare the plan
Do not start writing your article head down: take the time to write a plan! Far from wasting your time, on the contrary, it allows you to save time by knowing exactly what to write. You will not be faced with blank page syndrome. Abraham Lincoln once said:
“If I have 6 hours to cut down a tree, well believe me, I will spend at least 4 hours sharpening the blade of my ax.”
This quote from the former American President in the 19th century shows that preparation beforehand is essential! How do you do it? Make the plan in the form of a step-by-step, as in an assembly instruction:
1) I do that;
2) I do this;
3) I do this, etc.
The subjects of “tutorial” type articles, informative articles, list articles obviously lend themselves perfectly to this structure. So start by listing the 4, 5 or 6 steps to follow to achieve the promised result. You can also develop certain steps in sub-steps. Take for example the topic of article “How to properly educate your puppy and make him an obedient and intelligent companion”. The expected result is to make him an obedient and intelligent companion.
Here is the structure that I propose to you:
Step 1: play with him
Subpart 1: “What is it? “ Blah …
Subpart 2: “Why is it important?” “ Blah …
Subpart 3: “How to proceed in detail? “ Blah …
Step 2: Mistakes to Avoid
Subpart 1: “Reject it” Blah …
Subpart 2: “Being brutal” Blah …
Thus, following this model, it is very easy to create parts and sub-parts.
3) Create a captivating introduction
This step is very important because you need to capture the attention of your readership in the face of competition. The correct introduction should give the reader the impression that the article was written especially for them. How? ‘Or’ What ? Since you are not in your head to read your thoughts, your only option is to describe your emotional state. You must write the problem, write down verbatim what people experience as frustration:
“Are you tired of your puppy peeing all over the house?” “Does he leave a mess on the couch?” “Would you like him to do his business in a place specially designed for?” ”
In this way, the reader will feel challenged, and he will recognize himself immediately in the situation described.
Here, it’s going to be about taking your plan in draft and putting it to clean in your text editor. It’s easier, because the structure of your article is already written, just expand each point. This is exactly how I proceeded to write this article. But writing a good informative article is not enough. It has to make you want to be read, it has to be visually pleasing. Nobody wants to stuff themselves with an indigestible and endless pavement of blougi-blouga.
So visually, your article should be airy, with short paragraphs, 4 or 5 lines maximum, with subtitles, which can be enigmatic to spare the suspense and invite to read more. Ask the readers about this or that point, punctuate the text by drawing their attention with a word or a sentence: “The point to remember” “Important” “The error to avoid absolutely”, etc.
You can also use humor and provocation: »How to tame an African tigress in bed like a wild animal “If you’re dealing with something about flirting and seduction. Chauuddd in front of…
Refocus the reader on the relief he will then feel: “By applying these tips, your puppy will be much more docile and obedient.”
Add a video or a few images to make it visually pleasing and digestible. If your article is long enough, you can also insert an article summary just below the main title. Readers want to get right to the point and find the information that interests them directly.
5) The Conclusion
Rather than encourage the reader to leave a comment or share the article (which he will probably do without asking you if you were good), remember the expected result: “In this article, I have shown how to properly educate your puppy to make him an intelligent and obedient companion. Then speak the truth: “OK, I’m not telling you that everything will be easy and that you will get results overnight”. Then put a call to action: “But I guarantee that if you start to apply these tips, step by step, you will see the results happen.”
And you, how do you usually build your blog articles? Share your best practices!