Only here, in a period of confinement (S + 3💪), keeping quality contact with its customers and partners has become a real challenge! And above all an experience that we will remember for a long time. It’s also a good time to watch and test new tools for collaboration.
Today, digital communication has even more meaning and impact than yesterday. Reinforce it, goes through social networks, chat bots, the web globally, but also through emails sent by your employees. Email is the first communication channel of a company. Emails sent by your employees can be a good way to strengthen your brand image and to communicate on hot news, constantly updated.
In this article, I suggest that you discover why communicate on everyday emails and how to best disseminate the news on each email from your company. A small series of questions and answers. Simple and fast!
How to best communicate on each email leaving your company?
By using the email signatures of each of your employees 😃. It’s a full-fledged email communication space. The main advantage is its good visibility. In fact, emails sent by your employees are delivered 100% to their recipients, unlike emailing. The email signature extends the message of your employee, and it guarantees the brand image of your company. An email banner can be associated with it to communicate your news.
What are the advantages of communicating on the emails of your employees?
👉 Strengthen your company’s brand image.
👉 Communicate on your news.
👉 Increase the impact of your marketing actions.
What would be the impact of my campaigns?
An employee sends an average of 40 emails per day. If your company has 50 employees, the impact of your campaigns is multiplied, with:
- 2000 views per day of your email signature,
- And a volume of 40,000 potential clicks per month.
👍 In this very special period, broadcasting a banner pointing to a dedicated web page would allow you to communicate your information day by day.
How do I manage and synchronize email signatures for my entire company from a single PC?
For this, it is necessary to subscribe to an email signature management platform to manage your company’s email signatures.
With Boost My Mail, just one person in your company can in a few clicks:
- Harmonize 100% of your company’s email signatures. The models are synchronized with the professional contact details of your employee.
- Add a banner to your employees’ email signature. Date-to-date programming is possible.
- Measure campaign performance using the statistics dashboard.
Concretely, what are the daily benefits?
- Win time.
- Master the digital identity of your company, and strengthen it.
- Optimize the customer relationship on each email sent, and humanize it.
- Easily create banner visuals.
- Give real visibility to your campaigns, and measure their performance.
- Create new business opportunities.
The tool is available in free trial version for 14 days, on some of the features:
👉 The module for personalizing email signature models.
👉 The banner creation module.
Test the tool by clicking here. To synchronize your models and your marketing campaigns, a subscription is necessary.
You now have all the method to communicate on each email of your company!
Article written in collaboration with Boost My Mail