In 2018 Instagram got 100 million additional users on its platform and there is no sign of slowing growth in 2019. There is a reason why Instagram is growing at an incredible rate: the platform is very attractive and entertaining …
The average person turns to Instagram for remarkable photos and videos produced by friends, influencers and brands. Companies trust Instagram because users are 10 times more likely to engage with brands than on other platforms like Facebook or Twitter.
In order to unleash the potential of Instagram, however, it is important to create an Instagram profile that captures the attention of Instagram members. By following the tips below, social media marketers can optimize an Instagram profile to achieve meaningful business results.
1. Opt for an Instagram Business account
More than 25 million businesses are already using Instagram Business accounts to access useful analytics and promotion tools. Unlike personal accounts, corporate accounts provide users with analytics related to the performance and evolution of the number of followers. Business users have the location and office hours in a separate section of the traditional Instagram bio which is very professional and reassures the consumer.
Since 80% of Instagram users follow at least one brand, Instagram allows corporate accounts to include a contact button that sends a message by direct message on Instagram, email or SMS to brand representatives. This makes social media customer support much easier than before.
Last but not least, corporate accounts can boost their content with a few clicks. This relatively inexpensive paid promotion allows you to reach a wider audience, no matter which post you choose to boost.
Simply put, an Instagram Business account offers social media marketers more flexibility when it comes to creating an effective social media presence on Instagram. Even better, existing Instagram accounts can easily switch to a Business account with a few clicks.
2. Use a profile tracking link
Since Instagram allows you to share only one live URL across the platform, the link in an account profile is extremely important.
However, many people still make the mistake of using an unlocatable link in their Instagram account profile. If the link cannot be tracked, it is impossible to know how many visitors or customers were reached through Instagram.
Using an Instagram analytics platform or a custom URL generator, marketers can see how many people are following the link in the bio. If you want to implement this strategy, you can track a URL using Google Analytics UTMs.
3. Put a link to your site
For those who want to drive traffic to a corporate web page, make sure the entire corporate website is mobile-friendly. Most Instagram users will access your page from a mobile device, and making the wrong impression can seriously affect your chances of the visitor becoming a loyal customer.
In addition to providing an optimal mobile experience, page speed should be fast on all types of devices. A study found that mobile sites that take 4 seconds or more to load lose more than 60% of visitors.
4. Invest in an analysis system for your account
The only way to know if your Instagram strategy is working is to analyze it. While an Instagram Business account provides basic performance information, third-party analytics platforms provide a wealth of information that is otherwise inaccessible.
From calculating the number of clicks on the link in your Instagram bio to determining the messages that are best disseminated to your followers, including identifying the ideal time to post new content, a third-party analysis tool is essential. to optimize your Instagram profile and strategy.
5. Focus on the quality of followers rather than the quantity
Many people think it’s important to have a large number of followers to create a fully optimized Instagram profile. After all, the more followers a brand has, the more credible it is for its community. However, the methods of acquisition via the purchase of followers on sites such as vente-followers.com are not advised since very often the subscribers obtained are empty profiles without even profile pictures for some. This method is only useful for boosting your SEO on your credibility, but that’s it. You will never get customers through these services.
6. Sort through your publications
Unlike other social media, Instagram content is not really hidden. You just need to crowler to access all the publications since the account was created. It is therefore important to pay attention to all publications, even the oldest ones, so that they do not harm you.
7. Activate Instagram notifications
Make sure you and your team are able to respond to your audience at all times by turning on Instagram notifications. Showing Instagram users that your brand is still available is a great way to strengthen your relationship with your community and thus increase the engagement of your followers.
8. Outsource the management of your account
Many consumers expect to receive customer service instantly on social media. In addition, it is very important to keep a good reputation, because the voice of an unhappy customer spreads very quickly over networks.
As Instagram grows in popularity, it will be increasingly important for brands of all sizes to provide users with satisfactory customer support. And since Instagram Business accounts offer profile users the ability to contact brands at the touch of a button, customer service requests can easily arrive at any time of the day.
In light of this, you will need to designate someone to monitor incoming Instagram messages or you may get negative reviews.
9. Update the image of your Instagram profile according to the current campaigns
Most Instagram marketers don’t think about updating their Instagram profile, but this can be a great way to keep the profile up to date and relevant. Adding specific logo variations or designs to a marketing campaign can encourage followers to view your profile more often than they normally would.
10. Become a verified user
Like Twitter, Instagram offers established brands the ability to receive verified user status for their Instagram account. This blue badge will reassure your community, because they are assured that your account is indeed official. If you want to know more about how to get Instagram certification, click here.
11. Have an optimal profile for all devices
Instagram, like Facebook, is an application for use on smartphones before there is a desktop version.
It is very important to review the rendering of your profile on each type of device to ensure that the experience is pleasant on each device.
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