Editorial project manager – CWT Advertising & Co’m
Want to create engaging content on Instagram Reels? This new video from Facebook’s Creative Shop team is for you!
Facebook presents in a clear and concise way how to create effective and engaging Instagram Reels clips. The short video is THE trend on social networks and mobile applications, starting with TikTok. Its main competitors are also in the race, including Instagram Reels which is also gaining ground.
Best of all, incorporating Reels into your Instagram marketing strategy can have a significant impact on your bottom line. Many business accounts reported an overall increase in their stats, across all downloads, due to the integration of Reels into their social media strategy.
Facebook also provided other key tips for creating content on Instagram Reels:
- Create a storyboard or visual plan for what you will capture;
- Add bold movement to make your video unique and eye-catching;
- Save your Reels videos to your phone, as you cannot promote Reels directly on Instagram. Upload the video through the Promote feature when setting up your ad campaign.