Niri Brusa

Editorial project manager – CWT Advertising & Co’m

Have you noticed a drop in reach on Instagram? This may be due to the fact that the social network is focusing more on Instagram Reels, its TikTok type functionality …

Instagram has provided some very helpful general tips for getting the most out of your short videos including:

Webmarketing training
  • Encourage engagement with your clips;
  • Film content via the dedicated Reels camera in the app;
  • Build links in trends when possible.

Obviously, the best way to find out what works and what doesn’t on Reels is to watch the Reels content.

To do this, click on the “Reels” tab in your Instagram application then browse the content to see what elicits the most engagement.

You can also do a hashtag search on Instagram, then tap the Reels tile in the results to get an idea of ​​the type of content created on a specific topic.