It presents and represents you, reminds your prospects, customers and contacts to your best memory: the business card is a key element of your professional communication. Most printers offer standard templates for their creation, this choice is not trivial because we are not all graphic designers! However, the graphic charter is not everything, so to design an effective business card, follow our advice and checkpoints…
Choose the right information
Last name, first name, physical address, telephone and email are the bare minimum. Do you work in digital? The url of your business site and / or your Linkedin account can be a plus. Tip: avoid QR Codes that nobody uses. Leave space on your card, so those who have it can write down additional information.
Choosing the right fonts
We generally recommend a maximum of three fonts for the creation of a document. That of the logo generally occupies a place, one to two additional typos are then usable. Tips Tip: Google Fonts offers you a large collection of free fonts. The site allows you to view the fonts through the sample text that is submitted to it.
Choosing the right printer
To make a good impression, you have to choose a good printer. The pun was tempting, but it remains true that the final appearance of your business card depends largely on the quality of its production. The quality of the paper, the dyes, the printing and cutting processes determine the final result. Using a discount service can be tempting, but for large quantities or for flawless rendering, it is better to entrust the task to a printer who specializes in business cards and enjoys a solid reputation. Take a look, for example on the Gotprint England site.
Choose the right paper
Too light and your business card will look “cheap” “low end”. Choose a weight of at least 250g. 300g is a standard format which provides excellent quality rendering. The more you increase the grammage, obviously the more the aspect of the card will be “imposing”. Keep in mind that the quality of this card is a reflection of the quality you want to present. In some sectors, luxury for example, the use of a heavyweight card, 350g or more is a must.
Laminating, matte finish, tinted paper, painted edges, for a truly successful product, choose those little extras that bring cachet to your card. The choice here is based partly on the appearance of the card but also on its use. For example, the film coating protects the card from any marks and damage.
Choose the right colors
The chromatic choices are decisive for the final rendering of your card. This of course depends on the quality of the print itself, but above all on a justified choice of each shade. This choice is simplified if you already have a palette linked to your company’s graphic charter. If this is not the case choose colors suitable for your industry. You can if necessary decline them according to suitable pallets.
Choose the right format
A business card is not an invitation or an invitation. Unless you present an original activity that justifies an original format, opt for a standard format for your business card. The standard format offers, among other things, the advantage of perfectly matching the dimensions of the card holders. Your card can therefore be easily transported and stored in its dedicated location.