▷ How to develop a foolproof local SEO strategy in 5 steps? 2020 -

Today, more than ever, localized searches are on the rise given the meteoric increase in the use of the Internet on mobile phones. Local SEO is therefore one of the essential elements in all SEO strategies combined. It improves the visibility of a website on localized queries directly resulting from natural results. In other words, optimizing local SEO helps promote businesses to customers who are located in the same geographic region as that. Here are 5 steps to build an infallible local SEO strategy…

Step 1: It all starts with creating your Google My Business profile

A local SEO strategy begins with registering your business on the Google My Business platform. It is a tool implemented by Google in 2014 to improve the results of geolocated searches. It is an essential tool for any company present on the web that seeks to gain visibility in its region. Thanks to your profile on Google My Business, the search engine will understand that you exist and will therefore position you in the local SERPs corresponding to your activity.

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To register on this tool, nothing could be simpler. Just follow the steps provided by Google to register for Google My Business. You will have to fill in all the information relating to your company, i.e. its name, address, telephone number, opening hours, any additional services, etc. This tool also works by keyword system, so you have to strategically choose the sector of activity and the keywords on which you want to position yourself. You can also add photos or videos up to 30 seconds long to present and promote your products or services.

Step 2: Then register in local online directories

Knowing that your activity operates on a local scope of action, it is also important to list your business in local online directories. Thanks to this, once again, Google will understand that your business exists and will thus be able to locate it geographically. Focus on regional and local directories. It is very important to remain attentive to details and to ensure that your profiles are complete and consistent across all directories. If Google finds an error or inconsistency, it may affect your local SEO.

In addition, to optimize your positioning in localized searches, you can register your company in professional directories such as the Yellow Pages, Booking or TripAdvisor. These directories are very well known and will make you benefit from their high authority on the web. Indeed, when you launch a local search, most of the organic links located below the Google My Business links are pages of professional directories, hence the importance of taking them into account in your local SEO strategy.

Step 3: Encourage your customers to post reviews about your business

Regarding the criteria for ranking results for localized searches, Google considers the rating of companies. Indeed, the search engine favors companies that are highly rated and whose opinions are numerous and positive in order to position them among the first search results. It is therefore essential to encourage your customers to post their reviews on your Google My Business profile or on platforms such as Booking or TripAdvisor (as mentioned above). This will attest to the quality of your services not only in the eyes of Google, but also in the eyes of potential customers who will read these reviews.

If however you get some derogatory advice, don’t worry, it can happen to anyone. It exists many possible responses to limit the damage that these notices can cause.

Step 4: Think of mobile users and opt for a responsive design

Naturally linked to mobility, the majority of localized searches are carried out without surprise on a mobile phone. In addition, Google has announced that one of the criteria for positioning in search results is the ability of the content of a website to adapt to different browsing formats, including that of smartphones. This is called having a responsive or “mobile friendly” design website. It is therefore important to consider the optimization of its mobile content not only in its SEO strategy general, but also for the local referencing of your site in order to offer “mobile users” a pleasant experience.

Step 5: Improve your site code

If you want to go even further, you can also consider adding structured data. These will allow you to insert local SEO data on tags specific to local SEO. In this way, the search engine robots will be able to understand more easily that this element of the site corresponds to your address and that another element of your site corresponds to your telephone number.

To set it up, you can go to the site schema.org and add the most relevant tags to local SEO on your site. Know that you will need some web development skills or a programmer to help you integrate everything.

By considering these 5 steps, you will be able to build and launch a solid local SEO strategy to increase your visibility and your chances of converting your visitors. However, in SEO, you always have to be patient to observe results. But everything arrives just in time who knows how to wait!