You are the proud owner of a website, this incredible showcase which presents all of your products or services to the rest of the world. If you have worked on your communication, this showcase should record a certain number of visits, which, we hope, will fully satisfy you! What we offer you today is to show you how to identify precisely who are the visitors of your website …

Your site statistics with Google Analytics

We cannot miss it: Google Analytics is an essential, almost complete analysis tool, which is also free! You have probably already installed it, and if it is not the case, we advise you to do it as soon as possible (now look!). Just place a piece of tracking code on the platform before the tagof your site.

This service gives you a number of indications. The main one is undoubtedly the number of visits recorded per period. Then there is the location area and the age range of visitors, their gender but also their areas of interest. It also allows you to know via which channels these visitors were acquired: is it through your natural referencing, your Google Ads campaigns or through your communication on social networks? And finally, in broad outline, it also helps you to know how the visitors of your site behaved by indicating to you which page met the greatest success or the average duration of visits.

In short, you will understand, Google Analytics offers a lot of features. And some are more accessible than others. Today we’re going to tell you about another ^^:

The functionality to identify visitors to your site

The interest of this identification is purely strategic: it will help you to know if certain visitors of your sites are prospects that it would be interesting to recontact, customers who wonder about some of your products, potential partners or even competitors who are interested in your strategy.

The procedure to access this data is to go: 1 / in the “Audience” section on the left of your platform 2 / on the “Technology” tab 3 / on the “Network” tab.

Here you are in front of the list of names of networks used by certain organizations which have visited your site!

Not all visitors will be identified. Indeed, these are only professional visitors who use a specific network. Those who connect via a particular network or use a VPN will not appear here.

Once this data is in front of you, you can go further by adding the secondary dimension “Source / Support” to access the source of acquisition and therefore the channel that works best in your communication strategy with this client!

Another secondary dimension will allow you to adjust your strategy, this is “Page”, which will highlight the product that interests the famous company!

This information will be very useful for you to give a little reminder to prospects interested in your services: make way for the sales department!

What about the competitors?

Another advantage of this type of maneuver: identifying competitors who visit your site. They’re interested in you, which is pretty flattering but if they click on your Google Ads ads, you’ll have to act.

Some tools, such as Statcounter, allow you to do something that Google Analytics does not do: identify the IP addresses of visitors to your site. And if you can identify these IP addresses, all you have to do is exclude them from your Google Ads campaigns!

We hope this technique will be useful to some of you. And if you have other tips for identifying visitors to your site, do not hesitate to share them with us! 😉