After seeing how to do the promotion of his blog via search engines or via social media, I suggest you take an interest in the editorial part. Without it, a blog is nothing, you can do all the promotion you want, if your content is not qualitative your blog will not take off. Editorial charter, blogging, topics arousing interest among your readership … here are some editorial tips …
1: Find the right topics that will arouse the interest of your readership …
If initially finding ideas for topics is fairly easy, over time the task may turn out to be more complicated than expected. Don’t panic, there are several methods to find topics to deal with.
Have an active watch via RSS feeds
Start by identifying the blogs in your thematic whether in your language or in the different languages you speak. Subscribe to their RSS feeds and scan them at least once a day. This will allow you to see what topics are covered by your blogger counterparts and how they are approached. Do not hesitate to get inspired by bloggers who generate the most reactions thanks to their articles (comments, links, tweet, like Facebook …). Do not try to copy them, but take inspiration from them to improve your editorial style and get ideas for topics.
Inspired by everyday life
Your daily life can be a great source of story ideas, so don’t be shy. Do you encounter a problem and succeed in solving it? Why not share it with your readers, you don’t have to be the only one in this case. Success stories, thoughts and anecdotes can also inspire you.
Using queries made on search engines
Google provides a tool allowing to know for a given keyword, the number of searches as well as the associated queries. The Google keywords tool will allow you to identify the hottest topics in your thematic, the service is free, don’t hesitate.
Use statistics from your blog archives
Check your blog statistics regularly. This will allow you to identify items that have worked particularly well. With these, you can find ideas for additional articles by expanding on topics of interest.
Discuss with readers
Talking with your readers via social media is a great way to find out which articles they like. Ask them, for example, the following question on your Facebook page: What articles have you enjoyed recently? Could such a subject interest you? You can also leave a space on your blog so that readers can submit article ideas to you. This is the case, for example, of our page “Your questions“. It is this page which made it possible to write this dossier 🙂
2 – Bring a different point of view…
It is very important to stand out in different ways. With the proliferation of blogs and various content sites, people do not want to read the same thing over and over. Who hasn’t bothered to see an overwhelming amount of articles on the umpteenth Facebook update in its RSS feeds?
Stand out: find a tone of your own, invent your expressions that you will not find elsewhere and above all bring information that has not already been mentioned in articles dealing with the same subject. Be creative!
3 – Hunt for spelling mistakes and heavy text structures …
If the subject and the interest of the article is important, the spelling and the syntax are also important. Proofread several times before posting an article, this will save you from having to deal with glowing comments 🙂
If you have a little budget for the communication of your blog, why not call on a proofreading company to check that no fault is present in your articles. This is the case, for example, of Checker I mentioned to you last year.
If co-editors write on your blog, remember to reread their articles before or after publication so as not to have any unpleasant surprises. Readers will associate their errors with you, after all it’s your blog! You can also set up a systematic proofreading system before publication for recent writers. WordPress offers different statuses for members, this can help you set up this type of organization.
4 – Organize your content adequately …
Having good content is one thing, but if readers can’t navigate from one article to the next, it is useless. Set up appropriate headings in relation to your theme, do not hesitate to reorganize them from time to time in order to better reflect the diversity of your content.
The tag system offered in most blogs can be a good way to organize information. Also remember to make links to your archives: either automatically via a plugin or manually by making references to your old articles.
5 – Put in place an editorial charter…
Setting up an editorial charter will allow you to keep consistency between your different posts. Don’t hesitate to spend a few hours on it when launching your blog, you will save time afterwards.
6 – Practice guest blogging…
Guest blogging is a great way to diversify and promote your content.
Invite other speakers to participate: by doing this, you will diversify your editorial line and offer your readers subjects that you would not normally deal with. Be careful, however, to reread the articles that are submitted to you before publication.
Conversely, posting your articles to other blogs can help promote yourself. Consider putting a description and a link in the signature of these articles.
By following these few editorial tips, you will be able to offer quality content on your blog. And you what are your tips on the subject?
In the next issue of “How to start your first blog”, we’ll cover statistical analysis. You will see that by mastering the Analytics part, you will be able to improve your promotional actions and better satisfy your readers.
How to start your first blog:
To read on the subject:
/>Successful professional blog : Affirm your online presence and control your communication: from strategic choices to daily management, all the keys to blog effectively with confidence! Define your communication strategy. Adapt your technical choices accordingly. Attract customers and recruiters by sharing your expertise, strengthening your identity or communicating with your employees. Animate your blog by exchanging with your readers via comments … Order on Amazon.
To rediscover: An eye on the blogosphere, series of interviews with bloggers carried out in 2009 …
// Click on the portrait to see the interview //