The SEO or Search Engine Optimization is central to the way Google works. To be able to reference the hundreds, even thousands of pages online, Google relies on SEO. With this in mind, the only way to increase the visibility of a website and to position it on strategic keywords is to follow the techniques of SEO SEO or natural reference. But how learn SEO? Where do you start when you start in the web business?

Take an SEO training with his CPF

Did you know that you have the budget to follow training courses each year? This can be via your Personal Training Account (CPF) or even via your OPCO if you are self-employed or even via the Pôle Emploi if you are looking for a job.

Trainer training

CWT Advertising & co’m offers several courses in SEO to learn how to improve your visibility in search engines:

Two-day SEO basics module . This module is integrated into the certification course “Develop your business with webmarketing”.

Or the “Write to improve your SEO on Google” training offered in virtual class for one day.

These trainings will allow you to be up to date with the latest techniques to be in the first pages of search results (serp for friends). You will learn how to determine the right queries, the ones that bring you qualified traffic. But also to optimize all the technical aspects of your site: indexing, internal mesh, loading time … And to follow your results via Google Analytics,

Read books on natural referencing

Contrary to popular belief, web professions learn well with books. Obviously, now that we are in the digital age, we will no longer need to get an old book on the natural reference at a library. We can simply download and buy books online or e-books.

Plus, the best way tolearn SEOand improving the positioning of its site is still learning through books. To do this, all you need to do is search on Google, groups or sales sites known as Amazon. Reading gives more precision on the context and concept of Search Engine Optimization, and this for all levels: beginner, intermediate and expert.

These SEO books cited on Amazon are a good start:

Pay close attention to the choice of books. As technology evolves at high speed in parallel withGoogle algorithm , we will preferably opt for recent books.

To learn SEO and its basics, no need to spend a fortune, you can get good books at affordable prices, especially from sellers on 5 euros. However, for improve its SEO and deepen your knowledge of the subject, a more substantial investment would be a good idea.

View online video training

It’s a fact, images and videos are more attractive and allow you to learn a new thing better. It is also for this reason that teachers use more video and audio media to transmit lessons to their students. This same concept also applies to the world of web and SEO. Thelearning SEO is much easier with online video training.

Some SEO training videos are free while others are paid. You just need to find the right videos to watch and buy to learn how to drive traffic on Google.

One can for example get good videos on SEO from 10.99 on Udemy, I myself, as a SEO consultant, published a video training on SEO on this platform.

Visiting known video sharing platforms like YouTube will also provide a good introduction to Search Engine Optimization techniques.

Follow well-referenced blogs and sites

In addition to the information in e-books and online video training, one can also learn SEO by following blogs and well referenced siteswho talk about SEO. These sites offer interesting SEO summaries to help you get the basics right quickly.

Obviously, we will not be able to become a seasoned web SEO overnight. Nevertheless, by frequently passing on sites regularly proposing good articles on theGoogle algorithm, operation and good SEO techniques, we can learn more. The webrankinfo site is a good example for learning how to reference your website.

And to go further, we can be informed each time a new article is published on the blog by subscribing to the newsletter of these well referenced sites. You could also be directly informed from your social media accounts.

Do not hesitate to follow several blogs that you find interesting to build up good learning resources for you. natural reference .

Join online SEO groups

The best way to learn SEO and its basics for the long term is to join SEO groups online. Well organized, these groups represent real clearinghouses for all persons and entities interested in it.SEO universe and content optimization on Google. There are many on social media like Facebook, Twitter, etc.

And to improve your level of knowledge of natural referencing, registration on sites SEO professionals like Viadéo, Lindekin is recommended. These well referenced siteshave a powerful professional network to quickly put you in touch with trainers and SEO professionals.


Although there are many other ways to learn SEO, you can also start from scratch and take SEO MOOCs. Accessible from online platforms, these courses are mostly paid, but adapt to all levels. Obviously, you cannot learn everything in one course, you will have to be more patient and really take an interest in the operation of Search Engine Optimization.

In addition, at the end of a complete training, one will be able to claim a diploma or certificate which can subsequently be used to boost one’s career in web professions.