The implementation of a content creation strategy with a real editorial line requires the use of a communication plan. To better manage your social networks and avoid rushing and stress, an animation schedule will indeed be very useful for you. If it offers undeniable advantages, its development requires knowing the stages. Discover in this article how to develop your presence via social networks…
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Why use a schedule for your social networks?
According to marketers, schedules are used to better manage tasks and avoid disorganization of communication strategies. They are effective tools for planning and programming content on different networks, here are their advantages.
A schedule will prevent you from missing important dates
A schedule or calendar of social services will remind you of all the important periodic events on your networks, as well as traditional celebrations like New Year and Christmas. So there’s no reason to miss out on opportunities to showcase your brand or products and interact with your subscribers.
A schedule will push you to adopt a regular publication rhythm
Being active and regularly publishing content on your social networks is a good tip to get more subscribers on all of your platforms. Naturally, no one will want to follow you if your last publication was two years ago. Thanks to your schedule, you will not forget to publish regularly and will thus show your subscribers how much you are involved in the network. This will also allow you to generate traffic on a regular basis. This will also reassure them and get them to react to any of your publications, which will be very beneficial from a customer relationship point of view.
A schedule will allow you to balance your publications
You probably know that nobody likes having friends who only think about them and tell their lives all the time. This is also the case on the case on a professional social network such as your Facebook or Linkedin page. If your publications only advertise your offers, you will end up annoying your subscribers.
Certainly, they want to be informed of your news, but they also want to see other content such as videos, articles or even contests related to your industry. By planning your marketing strategy on the networks, you will get a certain balance in your publications and thus, reduce the leakage of your followers.
A schedule will save you time
A schedule will help you efficiently allocate your resources
You probably know the saying that by forgetting to prepare, you are preparing for failure. Publishing on social networks requires a collective effort and you will need time to produce good quality work in line with your overall communication. Certainly some brilliant creators can do their best at the last minute, but for most people it turns out to be counterproductive.
Planning ahead will reduce the strain on you and your team, and will take the strain off your business. You will therefore have all the weapons to develop essential and quality publications.
What should a good social media animation schedule include?
This planning and organization tool, the aim of which is to allow you to organize your publications well in order to better animate your social networks, requires certain steps to be followed for its successful completion. So, to make a good editorial animation schedule, you must:
Define the networks on which you wish to be active
Before the realization of your planning, you will determine the networks which you wish to use. You don’t have to be active on all social media, however it is important to know the platform that will best help you achieve your goals. If you have a good knowledge of these networks, you can then quickly plan the publication of your content according to their functionalities, but also to their target (BtoB or B2C).
Set the number of times you will post
It’s about defining the right frequency at which you will publish. Keep in mind, that the abuse of publications can be harmful and that in terms of social networks, it is better to prioritize quality over quantity. However, it’s a good idea to post at least three times in the same week to prevent your account from becoming inactive.
Define the themes that will appear in your content
By choosing these themes, you will have a clear idea of the type of content to publish per day. To make it even easier to create your schedule, we recommend that you describe the objectives you want to achieve, then choose a theme each day and finally, create content related to it.
Create a suitable calendar
After choosing your themes for the week, move on to the organization. Regarding this point, you can use a spreadsheet to create a suitable calendar. You can also use web marketing tools like Hootsuite or Hubspot.
Add important dates and events related to your brand
To fill your calendar, you must note the important dates linked to your brand, then place the most recurring events. Be careful to choose only events related to your target and your brand.
After you’ve created your content, it’s time to move on to planning.
By respecting these points, you will have created a good animation schedule for your social networks.