Is it possible, in 2021, to monetize your site and get good income? Spoiler Warning: The answer is yes. What are the means at your disposal to achieve this? What are the new solutions to achieve this? This is what we will try to answer in this article...
As a rule of thumb, all you need to do is generate enough regular traffic to your site and choose a monetization strategy to generate profits. However, keeping this traffic steady requires expense and / or time. Indeed, to make (on) live its site, it is necessary:
- Create regular content;
- Have a well-referenced site (SEO) or a strong reputation;
- Build a community on social networks;
- Engage and cultivate an ambassadorial readership.
This is why it is strongly recommended that all bloggers or content creators increase their sources of income. We’ve picked 10 to help you grow your audience monetization. Our favorite source of monetization? Web Push Notifications!
1. Monetize your site with AdSense banners
When we think of website monetization, we directly think of advertisements. It is easy to think that blogs earn a lot of money thanks to the advertising space they make available to advertisers, because content sites are very often rife with them.
However, this should be qualified. There are several reasons why you won’t get rich using just AdSense banner ads (unless your site is getting millions of views per month).
First reason, around 36% of French internet users use an ad blocker, which means that they are not monetizable by this means. Second reason, CPMs (cost per thousand impressions) are very low.
2. Monetize your site with native advertising
Native advertising refers to advertising that fits perfectly (or almost) into the content of a site. In general, it offers visibility and attention time much greater than display. If you want to sell advertising space on your site, this format will logically bring you more than display. On the other hand, we observe the same problems as the AdSense banners: Adblocked audiences don’t see the ad, and CPMs remain relatively low.
3. Accept donations
To monetize your site, donations can be very interesting! If you choose to integrate little (or no) advertising on your site to improve the user experience – and therefore your traffic – there is no shame in asking your readers to support you. In addition, know that you will not be the only ones to do it, and that your audience can be very generous. For example, the Twitch platform works on the principle of donations, and a lot of streamers earn a lot of money thanks to it.
4. Create subscriptions for exclusive content
If you’re uncomfortable with donating, you can create subscriptions that will offer exclusive content to all members. This will force you to create more content, or even recruit someone to support you or freelancers … then calculate your actions well in order to have a positive ROI!
SEO for a website works in many ways. I invite you to read this article to learn more. One of the most popular and effective techniques is netlinking. If you are able today to have enough regular traffic on your site to be able to monetize it, it is because you have probably already gone through the purchase of a few sponsored links. Today, it’s your turn to bill the sites / blogs that are trying to increase their notoriety and SEO! Depending on your notoriety, you can sell a sponsored link from a few euros to several hundred or even thousands! An excellent way to monetize your website!
6. Sell your expertise
What if you took advantage of your notoriety and your expertise to offer your readers paid training? This technique is widely used and has seen its notoriety decline because of many charlatans who sell hollow formations at exorbitant prices. But don’t get me wrong, this is a winning formula! Despite the very heavy workload induced by such a project, you can generate a new source of income! Moreover, once the training is done, written (or toured), this becomes passive income … A great investment! However, keep in mind that you must have a good influence and have kept your secrets warm so as not to reveal everything for free, so that the training brings real added value.
7. Monetize your site through affiliation
In recent years, affiliate marketing has been gaining momentum. Many brands pay influencers to promote their products / services. But wait… You are an influencer! Indeed, your content is viewed by tens, hundreds, thousands … of Internet users. Take advantage of your notoriety and use it to generate income! To do this, you can either be approached by brands, or more simply, subscribe to affiliate programs! However, be sure to keep consistency on the types of programs you relay, they must correspond to you or be in phase with the values you defend in your editorial line.
8. Create a store
Your publisher site has many subscribers, people who follow and like you. These people may be donating to you, buying your training, subscribing to your exclusive content… They would probably buy your products! Starting an online store can work very well, but beware. You have to take into account the different factors: storage, delivery, creation, store management … You will likely need to hire a few people to support and advise you, so calculate your ROI carefully.
9. Create an emailing database
Emailing remains one of the most efficient customer acquisition levers on the market. Ask all the advertisers, none can do without! Indeed, more than 42 million French people had an email address in 2020; including 23 million who connect to it every day! (source: https://www.arobase.org/actu/chiffres-email.htm)
You have the option of building up an email database that you can share with advertisers! Be careful though, it is imperative to specify this when you request an email. The user’s consent to receive offers from your partners is required to be in compliance with the GDPR.
There are different ways to recover an email:
- The Newsletter;
- The competition;
- The lead magnets;
- The creation of an account.
You can obviously mix the different solutions in order to maximize the number of email addresses collected. Once you have built up a database of contacts, you can make them available to advertisers for a financial contribution. This is a great way to monetize your site, and keep in touch with your subscribers!
10. Web Push Notifications
It’s the new kid on the block in the world of publisher site monetization! Indeed, in addition to the many virtues offered by this solution, you have the possibility of generating very interesting passive income!
You just need to integrate a subscriber collection script on your site and… that’s it! This script allows you to personalize the opt-in request to reach 15% of subscribers on average. The contacts you collect are monetized by an advertising agency. 50% of the turnover made thanks to your subscribers is donated to you. You can simulate your earnings by clicking on this link: https://notifadz.com/fr/acquisition
What are the advantages of this format?
The Web Push Notification format has many advantages!
First of all, it is 100% RGPD Ready because it collects the prior and explicit consent of the consumer.
Then, it is a format that appears directly on the device (desktop or mobile) of the Internet user. This means that the user does not need to browse the internet to receive advertising. Thus, you do not deteriorate the user experience of your website!
And to finish, ad blockers do not interfere with the subscription request or with the receipt of notifications. So you can hit 100% of your base!
There are many other benefits described in this article: https://adrenalead.com/activer-web-push-notifications-editeurs/
Dear Editors, You Have Just Discovered 10 Ways To Monetize Your Website! You probably already use some of them, but probably not web push notifications because they are still largely underused.
So ? Ready to start 2021 on the fly?