Optimization for search engines (or SEO for close friends) is becoming more and more sophisticated. Today, we offer you some tips to improve your SEO and stand out from the competition.
Don’t overlook outbound links
Using internal links is now a common habit for people who want to optimize their website. But often, we hesitate to integrate outgoing links, which could direct the visitor to another site. However, they have become crucial for Google’s algorithms.
The latter now seek to judge the quality of a website and its reliability and this also involves the analysis of outgoing links.
In order to avoid “losing” your visitors, you can simply make the links open in a new window (with the blank attribute).
Use precise numbers and data
Many sites still misuse the repetition of the keywords they are targeting.
For a long time, Google’s algorithm has indeed focused heavily on keywords for the ranking of a page.
Now, beyond repetition, it takes into account the semantic context and the way in which visitors interact with the content, and especially its quality.
It is inconceivable today to create a page stuffed with keywords to seduce Google robots. Your texts must provide information, and this can involve the integration of figures and facts.
You must therefore identify verified and sourced figures, relevant information, and link all this to external sources. Example in the field of online gambling, this online casino lists potential winnings live.
Don’t forget your mobile visitors
In 2020, more than 51% of the time spent on the Internet corresponds to mobile visits. It is therefore more crucial than ever to optimize your site for visitors using smartphones or tablets.
This already requires adapted ergonomics. If your visitor has to zoom in to read the text or click a button, you’ve already lost them. So make sure that your site is as easy to use on a desktop browser as on a mobile. You can use the mobile compatibility test tool offered by Google.
As for the information offered, you will also have to narrow the field. That is to say, use shorter texts, as well as information that is smaller in size. Concretely, this means favoring a text of one page very airy to a long analysis of 3 pages.
The pricing page on the Spotify streaming site is a good example. A large part of users use their mobile, which is why the page is very uncluttered, with clear and hierarchical information.
If you keep these three tips in mind, you’ll be well on your way to being visible on search engines. For the rest, we will have to let natural referencing do its work …