▷ How to optimize your company's Instagram biography? 2020 Guide -

Instagram is growing faster than any other social network. Over 200 million people view an Instagram business profile every day. Your Instagram profile creates the first impression of your brand. At the heart of your Instagram profile is your Instagram biography. It is therefore important that it is well optimized. It offers 150 characters to introduce you and show new visitors why they should follow you.

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Using Instagram Biography for Your Brand

Your Instagram biography shows visitors who you are and what you offer.

It is the first thing a new visitor would see. So ask yourself these questions: does your biography clearly explain your offer? The mission ? Vision ?

An excellent Instagram biography highlights the “personality” of your brand and incites the curiosity of visitors to your profile by performing an action: either by clicking on your link, by visiting your e-commerce site or simply by following your account.

The content of your Instagram biography

Before you start thinking about what you are going to write, you need to understand all of the elements of your profile.

Last name

When you introduce yourself, it makes sense to start with your name. Include your real brand name, of course, but you don’t have to stop there.

The name and username fields are the only parts of your Instagram profile that are included in Instagram searches. You can include up to 30 characters.

This means that you can also include a variant or abbreviation of your name, if you think this is a term people could use to search for you.

You can also include an important keyword that could help people discover your account.


It’s your identity on Instagram. This is your @ id, and it’s part of your profile URL (instagram.com/username).

Use a consistent social media identifier to make it easy for people to find you.


If you have a company profile on Instagram, you can choose a category for your business. It appears under your name and can help people see what you’re doing at a glance.

However, it only appears in the mobile view. So you cannot assume that everyone will see it.

Contact information

Company profiles can include contact buttons that allow people to call or email you.

When you add your address to your Instagram business profile, it appears under your biography.

Remember: contact details and contact buttons only appear on the mobile.


It’s the only place on Instagram where you can post a clickable link.

So take full advantage of this opportunity to highlight your brand’s site!

You can change the URL as often as you like.

If you want to put several links, we have the solution! We fell for the linksight.me tool for you.

Currently in beta, the tool offers free unlimited links and pages to first users.

You also have other solutions like linktree or linkinbio.


You can encourage people to interact directly from your Instagram bio with CTAs.

These allow your followers to reserve a table in your restaurant or buy tickets for your event, etc.

No more need for them to visit your site if they want to convert directly!


Finally, there is the bio itself. Your Instagram profile only gives you 150 characters to explain who you are and what you do.

It should also represent the unique “personality” of your brand and show your audience that it is in the right place.

It’s a lot to ask for such a small text. You’ll need to use some creative Instagram biography ideas to set yourself apart.

So let’s dive into writing the best biography for Instagram.

How to write a perfect Instagram biography?

Adapt your “tone of voice”

A boring biography will not make people click the “Subscribe” button, even if you have great photos in your profile.

Your photos show users what you do. Your biography is your chance to tell them who you are.

It is important to be human.

Here too you can transmit important information about your account. So ask yourself these questions:

  • What is the promise of your brand?
  • If you are an independent entrepreneur, what are your specific skills?
  • Are you a local business? Here are some examples :

Include hashtags

Adding hashtags to your Instagram biography is a great way to drive traffic. You could include a branded hashtag to promote and collect user-generated content.

You can also include a thematic hashtag that highlights an ongoing promotion or contest.

Keep in mind that Instagram’s organic hashtags are clickable, but they don’t appear in hashtag search results.

Do not include hashtags that are not directly related to your business, as each one represents an opportunity for potential followers to click.

Playing with emojis

Emojis are a great way to showcase your brand personality and provide key details in a tight space.

Emoticons are also a great way to visually break your biography.

If you think most emojis are too cute for your brand, keep it simple, even if it’s just a check mark.

Here are some emoji shortcuts to get you started:

👻 Ghost Emoji: use for your Snapchat ID.
📍 Location pin: to be used in front of your place of residence or your address.
✉️ Envelope: to be used in front of your email address.
👇 Point finger down: use in the last line of your biography to point to your clickable URL.

Skip lines

People don’t really read information online, they scan it. Your organic must therefore adapt to this trend.

Make this information easy to identify by skipping lines.

On mobile, it’s best to create your biography with the line breaks you want using a notes app. Then copy and paste it into your biography field.

Make your CTA convincing

All good marketing materials include a clear and compelling CTA.

Your Instagram bio is no exception.

Make your CTA pop out. What is the first thing you want people to do after viewing your profile?

You could redirect people to your site where they can buy or reserve your products. But you may have another conversion goal in mind.

Make sure your CTA meets your Instagram marketing goals.

If your objective is to create an Instagram follow-up, your call-to-action could be simply to ask visitors to follow your account, or to share their photos with a branded hashtag.

Image source: wix.com

Here ! You have all the ingredients for a perfect Instagram biography. Now it’s your turn.