▷ How to optimize your titles for Google and for your visitors 2020 -

You may be a SEO pro, SEO optimization of your blog has become automatic, but are your articles read ?! There is no greater mistake today than filling in your search engine keyword headings, forgetting that the people who are going to read them … are not machines! ..

This article is offered by Bernard Bondy, marketer and web entrepreneur and website creator since 2009, founder of the Blog du Super Marketeur.

Training & Co'm

On the one hand there is the SEO aspect, your blog must be optimized for search engines, your title must include the right keywords, “echo” with the rest of your content etc … else go, there is the “human” aspect!

A “human” title is a title that speaks…

Many bloggers forget this setting in search of better visibility, but what’s the point of having a title on the first page of Google if people prefer to click on that of your competitors just because it looks more interesting?

There is no point in working on positioning without thinking about capturing your titles!

Ladies and Gentlemen, when you wrote the catchphrase for your ad, you already spent 75% of your client’s money. David Ogilvy.

A good title equals good referencing…

Before you think about Copywriting (some prefer after but I prefer before), there are a few SEO rules to know when writing the title of your articles.

1. Identify the most relevant keywords in your article

The most relevant keywords are the ones that are most representative on your page, the ones that you will use everywhere, so you should also use them in your titles.

Make a list of the 10 most representative keywords and select the 3 most important, these are the ones that should constitute your title.

2. Define the priority keywords

For SEO, the relevance of the first words of your titles is essential. You should take care if possible place your most relevant keywords before the rest of your title.

3. Use the title tags h1, h2, h3 etc…

The use of keywords in H1, H2 and H3 tags is one of the important factors of Google SEO.

If you’re using WordPress as your blog engine, you don’t have to worry about that much. WordPress uses the default h1 tag to surround your headings. However, think about use the other tags when writing your articles for subtitles.

If you use another type of blog or if you have made your own site, you should not leave your title in “paragraph” format, size or color is not enough to tell search engines how important your titles are!

Is your title human? Better manage the catch of your titles.

Copywriting is a real job, it transforms simple text into action text. Yes but there you go, you are not going to hire a copywriter for each new title or article you write … so how do you do that?

When writing a title, you have to think about the person who will read it.

Your visitors are not robots !! They have emotions and are sensitive to the words / expressions you use.

So there are 3 things you need to know when writing a title.

1. Inform in an original way…

Your readers are looking for information, they must be sure that they will find it as soon as they read the title otherwise, they will not go further !!

Informing the reader that he will find what he is looking for is the basis of a title but many titles are similar and more and more readers are fleeing certain titles that have become “clichés”.

You have to stay original at all costs!

2. Hang on, create the mystery or the intrigue!

The grip is very important, you’ll get nowhere with a title that doesn’t call for action!

For example, the simple fact of questioning the reader as I do in the title of this article, invites to read more. (It’s a bit of a cliché as a Copywriting technique but it works 😉

Nobody likes to be wrong and like you and me, just knowing that it is possible to stop making this mistake is enough to make us want to read how to do it.

I could very well have marked:

“Why do very few people read your articles?” “

or,

“How many readers have you lost with your phony titles?” “

Be careful not to be too provocative, provoking or launching a controversy are interesting marketing techniques but you risk taking your face 😉

3. Clarity and simplicity

Another mistake not to make and I confess to give this advice and not always follow it 😉

Maximum clarity is essential, the location of the title and the title itself must breathe!

Conclusion: SEO or Human?

The choice is often difficult to make. On the one hand, there is the desire to break into the search engines, and on the other hand, the need to have an interesting, “readable” title.

There is one essential thing to remember, there is not one method for everyone but as many methods as there is creativity in each of us.

It can be useful to fill in a keyword title without really worrying about the catchphrase and vice versa, sometimes the keywords are not as important as that.

You have to know how to find the right balance between one and the other.

Try to keep the middle ground in everything.
Confucius.

Also consider optimizing your blog for the rapid indexing of your articles in search engines.

Even if the work of the title takes all its importance in the referencing of a blog, keep in mind that this is the first thing your visitors read.

In your opinion, if there were two bathrooms with these two different messages on the door, which one would you be tempted to visit?

– Bathroom with sink, bath, shower, toilet, soap and shampoo.

– In this bathroom, there is all the comfort you are looking for.

The title is like the front door of your article (or blog), think about it !!

This article is proposed by Bernard Bondy from the blog ” The Super Marketer » CWT Advertising and blogging advice. Do not hesitate to take a look at his website. Follow Bernard on Twitter.