▷ How to outperform your competition during the winter sales? 2021 -

The winter sales begin on January 20 throughout England. For six weeks, e-merchants and e-retailers can sell their stocks to make room for new collections. All businesses, no matter what time of year, have the same goal: increase sales while optimizing advertising and marketing budgets. Did you know that Web Push Notification offered you a turnkey solution to reach, or even exceed, your goals? Find out how to outperform your competition during the January sales with Web Push Notifications!

A high-performance customer acquisition offer

To sell out your stock, you will generally do interesting promotions that can attract new customers. For this, you must communicate to as many people as possible and differentiate yourself from the competition, very active during this high point of e-commerce.

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Web Push Commerce offers advertisers the opportunity to benefit from an audience of more than 5 million subscribers in England. This allows personalized messages to be sent on an innovative advertising channel.

This unique technology allows brands to communicate with a very large audience. During events as they are, we observe very interesting conversion rates which can exceed 5%, for an interesting CTR and a controlled CPC!

The opportunity to build a base of qualified subscribers

The sales generally offer more traffic than the rest of the year. Indeed, it is the opportunity for the consumer to discover your brand at attractive prices, which encourages him to come back to your site. It therefore appears strategic to offer your visitors to subscribe to your communications via the web push notifications format! You will be able to keep in touch with them and encourage them to come and discover your future collections and exclusive offers.

It is important to note that, thanks to personalized templates, the opt-in rate reaches 15% vs 1% * for other Web Push Notifications solutions! Then, you can take advantage of this database throughout the year to promote your new products, or maintain a relationship of trust with your audience by sending them real-time communications according to your news!

Expand your audience with the web push audience extension

If you’ve taken the plunge into Web Push Notification, you can take advantage of your own subscriber base! These subscribers are Internet users who know you… They have visited your site and have agreed to receive your notifications.

By activating the Remarketing List solution, you will also be able to notify visitors to your site that we come across in our database and who have not yet authorized notifications on your site. Reaching out to internet users who have already visited your site is called retargeting. This offers unparalleled performance in all types of digital advertising.

Web Push Notification is no exception to the rule because we observe higher conversion rates than Google Ads remarketing campaigns (see Monthly surveys in the form of a Barometer)

Facilitate your marketing actions by automating them

Very often in e-commerce, we observe that Internet users take time before deciding to buy. It happens that some Internet users add one or more products to their basket without validating it immediately.

The automated campaign scenarios available on Adrenalead for example allow advertisers send a message directly to that person’s device to encourage them to continue shopping! Once this same person has placed their order, you will be able to send them a notification to thank them and offer them other items that can be associated with their recent purchases (cross selling).

Recovery scenarios are only limited by your marketing imagination and are a powerful tool for optimizing your conversions on an already engaged target.

Be innovative and opt for performance

We are not the only ones to say it… Web Push Notifications technology is still largely underused today. It is clear that the flexibility and performance offered by this technology place it at a higher level than many other customer acquisition levers.

In addition, it is a recent solution that is growing every day to offer new development opportunities. It is also important to note that third-party cookies are on the way out. It is therefore essential for any web marketing strategy to reinvent itself. Web notifications are a cookieless technology and even allow retargeting to Adblocked Internet users!

* Average subscription rate observed