Aaah one page or mono page sites… It’s beautiful, it’s trendy, it’s difficult to reference above all… Before helping you to reference your one page sites, let’s go back for two seconds on its definition for people who discover the wonderful world of web development or SEO…
Definition of the term one page
Well, it’s not very complicated to understand even if you were not strong in English in the 6th grade … One page means one page. Your entire website is contained on a single page. This type of website, which is popular at the moment, is often used for three reasons:
- You make an online CV;
- You need to present your business briefly online;
- You have a product / software to highlight.
The one page or mono page sites in good French are most often characterized by little text and a very refined design. In short, a slap site!
However, if you are attracted to this type of creation, there is a significant point. It’s harder to reference!
Why are these sites complicated to reference?
To find out why, you have to review the fundamentals of SEO. Natural referencing is based on 3 pillars:
- The technique (architecture, tag, semantics, loading speed, etc.);
- Notoriety (thanks to inbound links);
- The contents.
The contents. This is where the problem will come from for properly referencing your site. As I told you above, one page sites are most often characterized by little content (either text or multimedia content).
Google and the other search engines are fond of content. They like to be provided with it so that it can be offered to its customers. It is therefore normal that they favor sites with content (well, it is very simplistic, because other parameters are taken into account, but the idea is there). In addition, there is a rule in SEO:
One page = one theme = one main keyword
However, the problem is that you have a single page and several main keywords.
So, how to properly reference this kind of site and squatter the best places in Google results?
The solution (no miracle) that will work
As you will not be able to bet on the text, you must put the package on the other pillars of SEO.
Make sure that all of these criteria are met:
- Check that the site is in HTTPS;
- Check that it is accessible from a single URL (redirect http to https and not www to www);
- Have a clear, clean and error-free code;
- Optimize the loading speed of the site;
- Use the right HTML tags to help search engines enter each section of your site;
- Opt for responsive design (or at least a mobile version);
- Fill in the important tags (title, meta description, hn, etc.);
- Optimize your images (weight, file names, alt attribute);
- If possible, use tags from schema.org;
- Link your site to the Google My Business service to acquire customer reviews;
- Optimize your user experience thanks to a sleek design and calls to action to seduce your visitors.
All these criteria are recommended by Google itself in its SEO start-up guide.
Improving your notoriety
Developing your notoriety should be the number one strategy to be implemented in order to trump the first places of the SERPs. Along with content, backlinks, or inbound links, are the first two criteria for being number one.
So you will have to gain backlinks. Be careful, you will not have to do anything.
Today, the major strategy is buying links (unless you kill yourself …). However, this practice being penalized by Google and its little beast (understand by that Google Penguin), it will be necessary to be careful with this strategy.
Here’s what to do:
- Choose quality over quantity;
- Prefer links from the same theme (same broad) as yours. A link from a fashion site while you’re dealing with finance is useless;
- Vary the anchors (domain name, brand, optimized anchor);
- Vary the types of links (Do Follow and No Follow). Only DF links bring notoriety, but adding NF links will bring more nuance and will seem more natural;
- Vary the sources (links from directories, CP, comments on blogs, messages posted on forums, articles etc.);
- Write (if you can) guest articles.
Even if your content remains weak, you can still optimize it. You have to :
- Choose the right keywords and target accessible queries (abandon queries to more than 5,000 or 10,000 monthly searches);
- Place defined keywords in hot zones (title, description, hn tags, etc.).
Last tip: as Olivier Andrieu says in his video on referencing one page sites, avoid making single page sites and make classic sites 🙂