Every site / blog must create its “about” page. This will allow visitors to learn more about your services, who you are and what you do. It is therefore essential and we will see how to optimize it in this article!
The elements of an “about” page
For an “about” page to be good, you need to have a number of elements. The important thing for this page is not to lie and to tell as much as possible about yourself and your business. We will see below the essential elements:
- Tell your story: usually the first part of your “about” page is your story. You will start by telling your story on ten lines: why you started here, what are your goals, your passions, your ambitions, but also what you don’t like and why you decide to live differently. By doing this, you will score points, because a certain number of people will see themselves in you;
- Talk about your beginnings: tell how you did to start your business, overcome difficulties, etc. ;
- Add some sort of advertisement: at the end of your story, you can advertise. For example, “if you too want to start your own business, I have created a training …”
The timeline comes right after your story. You can add elements to your actions by adding a date (for example, August 2018 creation of the blog, or November 2018 first sales training).
This will add more credibility to your story and people will trust you because they will see that you are not at the beginning and that you have a minimum of experience. Finally, you can, in a bulleted list, name all the points for which it would be interesting to take your services. For example, solving a health problem, having more self-confidence, being comfortable in public, etc.
The style of the page
You are free to choose the style of your “about” page. However, I still advise you to put a maximum of photos of yourself while ensuring that the photos are personal. For example, photos of your vacation, photos at the beach, etc. This will create a kind of link between your audience and you.
What I also do is add a capture form at the top and bottom of the “about” page. Thanks to this, people who have been interested in your story will immediately receive an hour of training offered or any other product offered that will allow you to win new emails and why not make a sale.
I also put just below the menu (between my menu and the first capture page) a kind of banner with a background related to your business (heavenly landscape, library, market hall, buildings, etc.). And on this background, I will insert four to five points related to business. Example, the four points for a blog on books would be:
- Make a living from your books;
- Create your books;
- Become an author;
- Be free.
In an “about” page, you must also insert a link to your contact page so that people can contact you if they want, as well as a link to your “legal information” page.
You can now limit yourself to all of these things. An “about” page should not be too long and should quickly summarize who you are and what you do.
If you want some examples of “about” pages, you can go to mine right here or take a look every now and then when you read an article. If ever your “about” page does not correspond at all to what I told you, I advise you to change it now to optimize your blog to the fullest!