To optimize your site in terms of SEO, one of the essential elements to look at is the title tag. Indeed, its role is significant in the good referencing of your pages, and therefore of your site.

Whether you are targeting a volume goal by increasing your organic traffic, or want to improve your content strategy, it is impossible to overlook the role of these title tags. Beyond the SEO benefit they bring, they are also decisive in optimizing the click-through rate on your page in search engines.

Google Loves Me Workshop

Back to basics: what is a title tag?

what is a title tag

For those less familiar with SEO and the sometimes technical terminologies encountered, it is important to understand what is famous title tag. It is simply the clickable link that will appear in the search engines, and take the title you have given to your page. We also talk about H1, which we find in its html form