December and the essential end-of-year celebrations. Christmas markets are flourishing everywhere, the figurines are once again taking over the surroundings of the trees, and the postal workers are crumbling under the greeting cards. Vows, for some a chore, which is (unfortunately) impossible to deviate and for others the opportunity to take care of their image and get closer to their customers …
Vows, a unique opportunity to differentiate yourself
I’m always talking to you about web-optimized writing, the rules to follow to boost your SEO, etc., and even when you write your end-of-year wishes, you should always keep these instructions in the back of your mind.
However, with these essential missives, you might as well comply with certain rules, which will make your messages more impactful.
Paper or email, how to send your wishes?
What do you prefer ? Open your mailbox knowing in advance that you have 15,000 messages, two thirds of which will end up in the trash without having been opened or discover a personalized greeting card deposited by the postman? I let you answer this question but know that your recipients have the same reasoning as you …
Good health for everyone?
Even your worst enemy, you are not going to wish slow agony. Obviously, you must mark your attachment to the personal, professional and social success of each of your recipients and wish them good health.
But frankly, the “Happy New Year and good health” or the very advanced (sic!) ” All our best wishes for success for this new year »And not all variants allow you to personalize your message.
The editor advises you to favor the form
Web editor, I have (in theory) to bet on the predominance of writing. And yet in these circumstances, I am forced to advise you to put the package on the form. Whether you choose the traditional email or card, take care of it very carefully. A visual design, aesthetic, traditional, humorous, erotic, … it doesn’t matter but this visual will be at the origin of your recipient’s decision: impactful and nice, your visual will be kept for weeks, months or even years for more successful. Creative and neat, your support will be kept for a few days in the best of cases. Sloppy and copied on traditional models, your support will not exceed one hour of life….
As you must also respect the tradition, take advantage of this visual for the essential message “Happy New Year 2015” … Such banality goes better on the card or on the e-mail itself than in the small text that you are about to write.
What meaning to give to your greeting card?
Throughout the year, you work on your web copywriting to get your readers into action, and writing your end-of-year message is no exception to this rule. Only the nature of the action changes here. You are not going to sell a service or a product, but you want your recipient to remember you: who are you? What are you offering? How can he contact you? …. In short, he can call on you if necessary.
To achieve this you only have a few lines (do you like reading a greeting card, which looks like a real sales pitch on 3 pages?) So you might as well take care of them.
Personalize your message
Adapt the message to your target. You will not write in the same way depending on whether you are addressing your suppliers or your most important customer. For cards addressed to your customers, the tone will be different if your customers are purchasing managers or private individuals. Use humor with care in some cases and express your boldness in others.
Choose your recipient list
The question arises more forcefully in this age of hyper communication. Do you plan to send only one card to your customers and one email to your suppliers? Do you want to be remembered by all the visitors to your site or your store? And your employees, what fate do you reserve for them? …. Adopt a communication strategy in the image of your company, respecting your philosophy, your desires but also your budget (yes, Santa Claus very rarely extends communication budgets).
1.2.3 go, it’s your turn!
All you have to do is apply these tips, while staying true to your own beliefs and preferences. You will understand, this post aims mainly to make you realize that a greeting card is not prepared in 2 minutes on the corner of a table but that it must be part of your communication strategy and prepare well in advance.
And you, what is the greeting card that you would like to receive or that you would like to write?
Our client, Father Christmas in person, urgently transmits this message to your keyboards to win your Christmas 2015 greeting card.
” Dear Éric Rédaction,
Thank you for all the letters, that you write to us for small children.
It’s our turn to please you, and since Christmas is fast approaching and the fateful date of 12/25 promises to be close, we will put the text of the greeting card for 2512 in our hoodth comment on your article.
The sender of this 2512th message will be guaranteed a great gift idea for Christmas 2015. Until then, be well and be wise.
Santa Claus ”
Image source: Shutterstock