We are in 2018, humanity has crossed more than a century of mass communication and marketing, academically and practically. However, many managers still think they can do without communicating about their products, on the pretext that they are good. They therefore rely on quality to get the customer to take action …
The following infographic, of the type “decision trees”, aims to help the manager to see more clearly, and to objectively judge the situation of his products, in order to make the right decisions relating to communication.
It goes without saying that differences in the choices to be made may exist between specialists. This is why it would be more prudent to consider the following advice as a proposal and a platform for reflection.
(Click on the image for better visibility)