Even the biggest merchant sites make mistakes! To help specialists working on improving e-commerce sites, we studied more than 5 million pages belonging to 1,300 online stores around the world in order to find which technical and SEO errors require the most attention …

Here are some interesting figures

  • 09% of the sites analyzed have pages referring to the old version (http) of their site. As a result, search engines cannot know whether the pages concerned are secure;
  • 85% of sites have slow loading speed. It should be noted that each second of delay in loading time leads to a 7% decrease in conversions;
  • 97% of e-commerce have duplicate content on its sites.

E-shops form a particular category of sites. This is why to understand it in all its diversity, we asked different SEO experts from different countries working with e-commerce customers to comment on the data we have collected.

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“I think the shortest content is the biggest problem. One of the main shortcomings that I often find on e-commerce sites is the lack of effort in editorial content. ”, – Olivier Duffez, the SEO consultant, founder of WebRankInfo, co-founder of Ranking Metrics.

Here is the link where you will find our article with a nice infographic and with comments from the experts.

About the Author :

SEMrush is an online visibility analysis platform that enables businesses to achieve measurable results in online marketing. Used by more than 3,000,000 marketing professionals worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.