Editorial project manager – CWT Advertising & Co’m
Like Pinterest’s e-commerce strategy heading into the holiday season, Instagram has launched its very first shoppable Christmas catalog to support small businesses during the holiday season …
Available in the UK at the moment, “The Instagram Christmas Edit: Supporting Small Businesses” offers corporate gifts across industries, from fashion to food to home, with renowned content creators.
Instagram has teamed up with a group of content creators to create this 2020 holiday marketing guide, filled with several unique UK brands and much loved by Instagramers, just in time for Christmas …
“Small businesses are an integral part of the Instagram community and over the past few months we have seen over 1.5 million mentions, posts and comments from people in the UK, showing their support for small businesses and buying local products, ”said Eva Chen, vice president of fashion partnerships at Instagram.
All products featured in the catalog are linked to the brand’s Instagram page and can be purchased instantly for a unique and new shopping experience.