▷ Instagram Reels videos coming soon to Facebook Watch? 2021 -

Niri Brusa

Editorial project manager – CWT Advertising & Co’m

While TikTok continues to develop, notably by launching TikTok TV in England, Facebook continues to look for new ways to limit the expansion of its competitor …

A Facebook project is moving forward

Last December, Facebook began testing a new feature that would allow the creators of Reels to simultaneously share their clips in the Facebook news feed and on Facebook Watch. Last January, The social network also offered several tips for creating engaging content on Instagram Reels, boosting the app’s reech.

Trainer training

It now seems that Facebook’s project is making great strides. The social network invites some creators of Reels to share their clips on Facebook, which significantly broadens the reach of their video and becomes a powerful argument for attracting content creators.

A feature to keep in mind

For now, this test appears to be pushed to India, where Instagram initially launched Reels, where TikTok is banned. The option is still not functional and is therefore not yet in the direct test phase. But it is a possible feature to keep in mind, as it offers more audience potential.

Facebook could even seek to woo the creators of TikTok by giving them more opportunities to build an audience and monetize its content.