This time, the social network launched, not a new feature, new stickers, or a new hashtag challenge, but a new educational program. #LearnOnTikTok is funding several educational videos to facilitate learning during COVID-19 containment.
A new strategy to mitigate the effects of COVID-19
As explained in the press release, the content is funded by TikTok’s Creative Learning Fund in the United States, which it announced as part of its commitment to help mitigate the effects of COVID-19.
#LearnOnTikTok offers videos describing several physical exercises to do at home, advice on health, on flower arrangements, in cooking and even on aquatic life. All of these courses are provided by companies that have been affected by COVID-19.
These videos are therefore both educational resources to help followers at home and at the same time communication strategy allowing these professionals to share their expertise.
In addition to this, TikTok has implemented influencer marketing strategies as it partners with celebrities and influencers like Bill Nye, Lilly Singh and Neil Degrasse Tyson to extend the reach of the #LearnOnTikTok campaign.
A new “designer learning portal”
And beyond educational advice, TikTok also offers a new “designer learning portal” that will provide information, tools and best practices on how to create quality content on the social network. He has just launched the first update of his tutorial series this week.
It is clear that TikTok, the most used application of the moment, wants to distinguish itself from other social networks, by focusing not on new tools or new features, but on a sensitive subject at the moment: education.
Enough to give several ideas of content and strategic objectives to exploit TikTok in England!