The current situation of global containment is straining the economy. Faced with this exceptional phenomenon, companies are trying to keep in touch with their web audience through emailing campaigns on their contact base (customers and prospects) which only saturate the servers and increase the advertising pressure to which the Internet user …

It is in a historical context that e-commerce players must adapt to continue to capitalize on their web audience. Web Push Notification is positioned as the best current communication channel for maintaining customer relations by communicating in a direct and targeted manner.

Web Push Notification: direct communication lever

Normally, a French internet user receives an average of 39 emails per day *, with the coronavirus crisis, this figure explodes, because many companies want to keep in touch and communicate on their policy in this time of health crisis. What if e-commerce opted for a real-time, direct communication solution that did not contribute to the saturation of Internet mail servers? Do you know Web Push Notifications?

The advantages of Web Push Notification for e-commerce players

1. Capture its audience on site

With a Web Push Notification, you send a direct message to Internet users visiting your website. The deliverability of a Web Push Notification is 99%, no risk of the user missing out. Audience capture is immediate and allows you to send a targeted message to visitors to your e-commerce site subscribed to your Web Push Notifications.

2. Engage visitors

You can increase the engagement of your visitors by informing them of your news or discounts, in real time when they connect. By creating different scenarios, you can send a promotional code, for example, to a user who stays on their shopping cart page a little too long and who therefore seems to hesitate. Web Push Notification is used in this case as an element of reinsurance to encourage engagement and therefore sales conversion.

3. Encourage return to site by communicating free of charge with your subscriber base

When you decide to set up a marketing strategy via Web Push Notifications, the first step is to create a subscriber base. Once your database has been created, you can create different recovery scenarios to encourage users to return to your site. Stock alert for example, exceptional reductions during a day, relaunch on the shopping cart page not finalized, the opportunities are numerous. Your marketing imagination is your only limit!

4. Refine your scenarios and conversion tunnels

The implementation of different customer capture scenarios via Web Push Notifications according to the journey of your Internet users is essential to increase your sales conversion rate. The personalization of your messages according to the sales cycle of each of your visitors is essential to optimize the number of sales of your website.

You can thus test different conversion scenarios and tunnels and select the most effective for each situation

5. Implement a remarketing strategy


Depending on the platform you use for your remarketing strategy via Web Push Notification, you can benefit from a large network of subscribers and communicate directly with them, even if they are not in your customer base. Adrenalead offers a customer engagement and loyalty solution using Web Push Notifications with an audience extension offer. You benefit from a network of more than 3 million subscribers on which you can distribute your offers to make yourself known and thus boost your online sales.

So what are you waiting for to activate a new source of revenue to boost your online sales?

About the Author

Adrenalead launched the 1st Web Push Notifications customer activation marketing platform with audience extension solution. The platform is designed to help e-merchants and retailers to retarget, engage and convert their customers using web push notifications. The platform is based on a behavioral and predictive targeting engine. Concerned about the respect of internet users, the technology offers a “Choice First” advertising solution, thus respecting the General Regulations on the Protection of Personal Data.