Google has long been the preference of search engine users. But the arrival of new players, determined to make room for themselves, may be about to turn the tables. Are small, well-intentioned search engines dethroning the market leader?
Use a search engine for a good cause
This is the shock argument of the new search engines. They allow you, totally free of charge, to work for a cause dear to your heart. The principle ? For each request typed on one of them, a good action is performed on your behalf.
In Ecosia, connected, as its name suggests, to the ecology, your research is used to plant trees in Tanzania. On the side of Lilo, we give you the choice. Several associations are represented, from animal protection to the fight against cancer, and you have the possibility of selecting the one that affects you the most.
With each keyword searched, you help your association to raise money. A brand new model that convinces more and more users: who doesn’t want to work for a good cause, just by clicking a button?
A campaign of influence well established
The owner of YouTube has an advantage: it is thanks to him that video influencers can exercise their art. But Lilo and Ecosia understood the system well. Their Influencer Marketing strategy is an example. They manage to create a privileged relationship with influencers famous, and at the same time, to educate an increasingly large community to their cause.
Still too ineffective algorithms
But if the new search engines have indisputable advantages, they still have a long way to go before dethroning the giant Google. Their algorithm is not as sharp, and some requests are struggling to succeed. As proof, Lilo even offers its users to switch to the Google algorithm if the results do not suit them. Conventional searches such as Facebook or Wikipedia are successful.
For a slightly less common request, you will have to switch to Google to get the most relevant answer. Little by little, the new search engines with good intentions are settling in the landscape. Developed very quickly, they may well catch up in the coming years. Case to follow…