I will share a methodology to contact 100 targeted prospects. Why generate leads? Because according to a study of Harvard Business Review, a business loses an average of 10% of its customers. This means that in 5 years, you will have lost 50% of your customers … It is therefore essential for a company to prospect continuously …
Understand one thing, prospecting has never been so difficult because the competition is tough.
Here is a method among others.
I’m not saying it’s the best (it’s not the best by the way) but it allows my customers to chat with qualified prospects.
Before sharing the method with you, I would like to draw your attention to this point.
The purpose of this methodology is to enter into conversation with your prospects in a personalized and relevant way.
My approach is human and aims to convince the prospect of his interest to have a telephone conversation with my client.
Now let’s go to practice.
1. Target your core customers with Linkedin (10 minutes)
You can start by targeting small, between 100 and 300 people, that’s perfect.
We will use Linkedin to segment our target.
With over 600 million users, there is no doubt that you will find qualified prospects.
Starting with a concrete example, the client is a company that offers a SAAS solution for accountants to better monitor the accounting of their clients.
The company is located on the Lyon side, we will segment by geographic location. In addition, I will add the second circle to use the network of the entrepreneur.
Here is the result :
In detail, here are my filters:
- Title: Accountant
- Profile in French
- Lyon area
- In my 2nd circle
Results: 255 prospects!
TIP: To easily contact your first prospects, you just have to look at the relationships in common. Ask those around you if they can’t put you in touch with some of your prospects. On average, you should find between 20 and 30 prospects.
2. Get the list of your prospects (5 minutes)
We will now retrieve the list using the Phantombuster tool (Free tool for 14 days).
You will be able to use the Linkedin Search Export tool.
Here is the configuration:
Linkedin session cookie: I advise you to install the Phantombuster Chrome extension which will automatically recover your session.
Search Input: Copy and paste the URL of your search on Linkedin
Search Category: People
- Number of pages: Let’s start with 10, we will have 100 prospects
- Number of lines: Let’s leave it blank
- Name of resulting CSV file: My first 100 prospects
To validate, click on SAVE.
Then click on LAUNCH.
Wait 2 minutes for Phantombuster to do its job.
Click on Download to retrieve the list of the first 100 prospects in CSV.
3. Find the emails of your prospects (1 hour)
In this part, you often have to use several tools to successfully obtain emails.
The purpose of this step is to retrieve emails from prospects to contact them if you do not have an answer via Linkedin.
Let’s start with Cold CRM.
The free tool offers us 50 free emails.
We are going to use Bulk Tools to find the emails from the URLS we have in the Phantombuster Excel file.
Then Social Media URL
Copy and paste the list of prospects in the box:
Then click on SUBMIT.
The tool found 47 emails that I can export to CSV. Which is a very good start!
Then I use the AnymailFinder tool to find other emails.
The tool found 8 new emails which allows me to go up to 55 emails.
I’m also going to go through Hunter.io from first names, last names, and company name to find other email addresses.
Here is the result :
I am now at 63 emails.
Finally, I’m going to use ContactOut to find emails for missing profiles. I managed to find 8 new emails with the tool.
In the end, out of the 100 prospects, I have 71 emails for a total of 71% if you are good at math.
In the end, out of the 100 prospects, I have 71 emails, a total of 71% if you are good at mathematics. 😉
I can now request via a service abroad via Fiverr or Freelancer to try to find the 29 missing emails.
For our example, I will stop there.
For the 29 missing, it does not matter, I hope that a number will answer me via Linkedin.
4. Create a conversation
I’m going to show you how to create a conversation on Linkedin
Before starting your commercial prospecting, you must optimize your profile with a catchy title and which explains what you do.
Do not write “Real Estate Agent for companies” but rather “I suggest to companies to find their future professional cocoon”.
Then, we will use Linked Helper (free version for 14 days) which is a Chrome extension which will allow us to customize the sending of messages to the list.
We will use the functionality Prompt 2nd & 3rd connections to list the first 100 prospects. Just click on Collect and click Collect again to stop on page 10.
To check the list, you can click View Collected.
Here is the list of 100 prospects (even 110 😉):
You can with the free version send a personalized message to your prospects this is the perfect time to try to create a conversation.
If you are looking for sample messages, I have written a PDF on this.
Then to launch the campaign, just click on Start Profiles Inviting.
I invite you to limit the sending of messages to 20 per day to start.
In Invite per period, put 20.
Add a description
In one week, you will have contacted your first 100 prospects!
If you do not have an answer via Linkedin, you can use emails to try to enter into conversation with your prospects.
If you want an article to learn how to contact your prospects by email, tell me in the comments.