▷ Local SEO in 2019: 5 effective tips 2020 -

SEO in 2018 has changed and it will change in 2019, especially at the local level. When we talk about Local SEO, it is essential that you optimize your on-site and off-site strategies for your customers and prospects who may be looking for your local business. The competition is mounting locally, and if you’re not leading the search, you can bet your opponents will be. Are you ready ?

1. The title and meta description tags are always important

Securities and meta description are elements of HTML code that you can adapt to reflect the content of your web page. Your title text and descriptive tags are displayed in the search results. Think of this text as a “mini-advertisement” that you would shoot carefully.

google loves me workshop banner

seo consultant title tag Jamey lee

To give you an example on my freelance site, I try to attract the attention of internet users to search results with a catchy title like “SEO Consultant Paris (# 1 Natural SEO) Jamey Lee”. Then the meta description should also reflect your activity and have a catch phrase. In my case, I chose: “10 times more traffic for your site …”.

Google has increased the size of the main search results to 600px. In comparison, the length generally adopted for the title tag is 50 to 60 characters, and the description tags can vary between 60 and 200 characters. Take full advantage of this space and double check that your titles and descriptions are not truncated by search results.

If you are not sure what your headlines will look like or what your character margin will be, try using an emulator like Yoast’s SEO Plugin for WordPress:

Yoast Seo

Writing titles and descriptions is considered an art in the local SEO world to have more clicks. In the competitive ocean of search results, if this text is not unique, adequate and descriptive, then your clickthrough rate will suffer. In addition, one word too many or a single character will cut your text with the dreaded parentheses (…). This may not be dramatic, but it is unprofessional, especially when it happens in the middle of a sentence, and your title or description loses its impact.

Lesson ? This space is precious, and every character counts. Here are a few tips :

  • Never waste space on page names that give no useful information;
  • If you want to reach local customers, add the name of your business city, and / or the area served by your business. (Ex: “Jamey Lee: SEO Consultant in Paris”.);
  • Be careful to use only one keyword, and place it carefully as close to the start as possible.

Remember that if your business is listed in the search results, there is only one chance that the user will click on your page. Don’t mess it up with unnecessary characters that won’t help convince the user that you’re worth a look.

2. Online directories for your local SEO

According to Google, about 4 in 5 users use a search engine to do their local search. Many small businesses don’t even have a single line on a small business listing online, which is a big waste opportunity for your local SEO.


It is very important that your business is properly referenced, and regularly on the directories of online businesses, such as Yelp, Tripdadvisor, Yellow Pages, and others. You will also look for recognized local directories, well referenced to integrate your local business. You can also search with keywords like Keyword + [votre ville] to find other directories or SEO sites.

Always make sure that your NAP (Name, Address, Phone) of companies are identical to as many of these directories as possible. Disparities like misspellings, abbreviations, missing phone numbers right away can wreak havoc when Google can’t clearly determine what information is relevant to your business.

If Google is unsure, it may disseminate incorrect information – or not show your business at all in search results.

3. Google My Business: Claim and Optimize

Google My Business (GMB) is considered a directory, but it is most important for your local SEO. It therefore deserves its own section. It is very important that local businesses claim their Google My Business (and Bing Places for Business) page. It’s free and it gives you incredible visibility if you are optimized enough to appear in the local Google pack:

local pack

To claim your Google My Business page, visit google.com/business. There is a verification process that you will need to follow: Google will send a postcard with a PIN code to the physical location of your business. Then just log in and enter the code to verify your business.

This verification process is necessary because Google wants to confirm that your business is legitimate and that you actually own it. Note that, in accordance with Google’s Terms of Service, only the business owner can claim a GMB page. If you work with a digital marketing agency on your SEO efforts, then you can grant them permission to manage your page. This will keep you in control of your listing if you end your relationship with the agency.

The next step is to optimize your GMB SEO:

  • A precise description;
  • Categories consistent with your activity;
  • Your good working hours;
  • Types of payment accepted, etc. ;
  • Put photos (3 of your team, 3 of your products or services and 3 of your establishment).

Complete each relevant section completely so that your list is complete. If you’re a service company and you don’t have a location that customers can visit, don’t worry; you can choose to hide your physical address when setting up your Google My Business listing.

As mentioned above, Bing also offers a page comparable to local businesses called Bing Places for Business. The process is very similar to that of GMB and you absolutely must have your business present in the local Bing directory.

4. Online reviews are important

Companies are finally starting to realize the importance of online customer reviews. According to a recent survey, 84% of people trust online reviews as much as a personal recommendation and 7 out of 10 customers will leave a review to a business if asked.

google review

There are several reputation marketing software and tools that you can use to proactively track, manage, and try to get reviews like Brightlocal or Partoo.

In addition, many social media platforms, such as Hootsuite, allow you to monitor and receive alerts whenever your brand is mentioned. Whenever there is a positive or negative comment about your business, be sure to respond to it. This shows other people who read the reviews that you, the business owner, pay attention to what your customers think.

reply negative comment

Your company’s Facebook page and Google My Business page are two areas where you should focus on reviews to optimize your local SEO. These are the big ones. Many people turn to social media to find out what their friends and family think of a business. Therefore, good reviews on your company’s Facebook page can help attract potential customers. Getting positive reviews on your Google My Business page is crucial to your local SEO, because those reviews show up on Google when someone searches for your business.

Google also notes that “positive, high-quality reviews from your customers will improve the visibility of your business,” which implies that the reviews could be factored into the local pack ranking.

5. Use structured data markup

You can add structured data markup (often called “schema markup” or “Schema Markup”) to your website code to provide search engines with more information about your business, such as the products you sell, the reviews you have collected, the services you offer and so on.

Structured data test tools

Only 31.3% of websites use this markup – and most use only the basics. You can make your local business stand out (and possibly rank better than your competition) if you add structured data tags to your site, if necessary.

Google wants you to use structured data markup because it helps its users to better determine the content of your site. Google even offers a structured data testing tool to allow you to check if your markup is properly implemented.

If you’re scared of coding, you can also use Google’s data highlighter to tag content with your mouse. (Note that your website will need to be configured with Google Search Console for this to work.)

This is just the tip of the iceberg when it comes to local SEO. Implementing the above five local search tactics will give you a head start on your competition. Start today!