A few weeks ago, Google announced the end of Pagerank sculting, a practice using the no-follow attribute to focus Pagerank on the right pages. The Google algorithm that evaluated this practice is no longer possible. Matt Cutts returns to Pagerank sculting, here are the important points to remember…

A permanent evolution of Pagerank…

google loves me workshop banner

In recent years, the algorithm behind the Pagerank has evolved a lot. It is becoming increasingly difficult to trick the engine on popularity. Since the appearance of the nofollow attribute, SEOs have had the good idea to use this new attribute to create a new SEO technique: Pagerank sculting.

Pagerank sculting kezako…
This technique consists of putting nofollow attributes on part of the links of a page to give more value to the other links.

Example : My page has 10 classic links, each link will return a Pagerank point. I decide to use the technique of Pagerank sculting, I put 5 of these links in nofollow, the 5 remaining links will now send 2 points each.

Now this is no longer the case, Google has modified its algorithm to no longer take nofollow into account when placing the Pagerank. If a page has 10 links and 5 of them are in nofollow, the remaining 5 links will only send one point each. So this is the end of this technique, SEOs will have to find new ones to work on their popularity 🙂

Details from Matts Cutts…
Matts Cutts therefore comes back to this modification of the algorithm with a few details: you must have a site with a logical structure and adapted to the navigation needs of both Internet users and search engines, you must create original content to obtain links and not try to divert them via SEO practices, for bloggers, he comes back to comments with links, he says that it is not necessary to cut links in comments as long as they are not spam, it also specifies that it is not necessary to reduce these netlinking practices…

He does not forget, of course, not to be moralistic by saying that Pagerank sculting is not good …

[poll id= »8″]

If so, don’t hesitate to give your feedback on this subject …

Link: Matt Cutts