Matts Cutts and Google don’t like sponsored articles with hard links and they make it known. Matts via his blog takes stock of the sale of links. Previously the sale of classic links was sanctioned by the engine, today it is preparing to sanction the sale of links via sponsored articles …

purchase links

A sponsored article should not be done for natural referencing…
If a sponsored article contains links with the attribute “no follow”, which is generally the case when passing through a management of sponsored articles (Ebuzing, Blogrider & co), this will have no impact on SEO and won’t bother Google.

google loves me workshop banner

What bothers the engine are these same items around which we place hard links to improve the natural reference. Google is clear on this subject if the links have no “no follow” they transmit Pagerank and can influence the results of the engines which is reprehensible.

Blogs soon to be sanctioned…
Blogs publishing this kind of article can then be punished. According to the article, it is no longer just a drop in pagerank display, but a downgrade in engine results.

Google would have already found multiple bloggers making this kind of post and not respecting its Guidelines. They are about to punish them by making them lose trustrank.

To support this, the engine has implemented whistleblowing forms.

And monetization in all of this …
If the engine does not hesitate to monetize all of its services via its advertising network, it does not seem to appreciate that blogs monetize via SEO. Admittedly a sponsored article without hard link is interesting for an advertiser within the framework of a visibility campaign … but without hard link this one is all the same clearly less interesting especially if the support is a blog with low traffic

Then you must also determine the limit not to be exceeded between an article presenting a service and making hard links and an article sponsored on this same service. How to differentiate the two … on some articles the difference is clear but on the other it is a little more blurred.

To be continued in the coming months…

Source: Matt Cutts