Niri Brusa Editorial project manager – CWT Advertising & Co’m
After rumors of the TikTok buyout, Microsoft publicly confirmed its intention to buy the app in the US and several other countries …

The company has said it plans to “move quickly to continuing talks with TikTok’s parent company, ByteDance, in a few weeks” that would involve a takeover of TikTok in the United States, Canada, Australia and New Zealand. Zealand.

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Microsoft CEO Satya Nadella spoke directly with Donald Trump to discuss the potential purchase. The US president is indeed personally involved as the plans take shape, particularly with his ban in the United States. Remember, TikTok is increasingly monitored by the US government due to security concerns.

Microsoft states that it is “Determined to acquire TikTok subject to a full security review and to provide appropriate economic benefits to the United States, including the United States Treasury.”

TikTok’s operating model under Microsoft is said to be designed to ensure transparency to users as well as appropriate security oversight by governments in those territories, adding “World-class privacy and digital security protections”.

Discussions between ByteDance and Microsoft would end no later than September 15. But negotiations are still preliminary and there is no assurance that an agreement will be reached.