If I want to attract the maximum traffic on a site, I must above all optimize the content that I offer. It is above all the slogan that a web editor must ensure on a daily basis to meet the requirements of his customers and raise visibility on a web writing platform. But to optimize its content, some mistakes to avoid are to be remembered. Without further ado, here are the worst mistakes to avoid If I want succeed in SEO writing…
Focus only on keywords
In the writing an SEO article, we especially want our text to be able to position itself well on Google. And in unconsciousness, you can quickly fall into the error of focusing only on the keywords. Remember thatinsert keywords in texts there is nothing bad in itself, it is rather the fact of doing too much that could ultimately harm the good page positioning.
And in the perspective where 93% of online user experiences depend on search engine, I’m more than obliged to follow Google’s requests when writing my content. In principle, I have to use targeted keywords associated with lexical fields as well as any term closely related to the theme treated to increase visibility. So you just have to find the happy medium. The use of a keyword generator tool could be of great help to me.
In the top 5 keyword generators, we will mention:
- Google Keyword Planner;
- Semrush and Ahrefs;
- Answer the public;
- SEO Hero.tech.
I may also need a tool to help withcontent optimization like 1.fr.
Having as sole objective the positioning on Google
The positioning on Google should not be the only goal that a SEO writer must have in mind. Admittedly, first of all, to attract significant traffic, I must first of all work on the referencing of my articles. But we must not forget that we mainly write for convert and not only position themselves on search engines.
The latest analyzes of search behavior published on MoZ confirm that 21% of Internet users are not satisfied with the first result offered by Google. This is more than enough proof to justify that users are looking above all for articles that can provide real solutions to a given problem and tailor-made advice.
In this sense, to succeed in your SEO writing, you must not only take into account the requirements of search engines, but above all bring real values to your content. Your articles should:
- Respond to a given problem;
- Suggest the best possible alternatives;
- Advise on the good points to remember if it is a buying guide;
- Encourage exchanges.
Not knowing how to integrate keywords
For increase in terms of visibility, it’s imperative to use keywords. However, in my content strategy, I need to know how to integrate them correctly in the different parts of the article. And not knowing how to properly constitute a fatal error that I must at all costs avoid at the risk of overload my texts too much.
Although it is difficult to follow the latest requirements to the letterGoogle algorithm which changes more than 500 times a year, the principle of keyword integration remains unchanged. You must include:
- In the meta-title and meta-description;
- In the main title;
- In the subtitles H2 and H3;
- At the start and end of the article;
- A little everywhere in the text without exceeding a limit number.
And to top it off, I don’t forget touse lexical fields throughout SEO writing.
Not understanding enough what “quality content” means
As SEO article writer, we each have a different vision of what quality content is. And not really understanding its meaning can lead us to make mistakes. A quality content, it is above all a content:
- Pleasing your target;
- Attracting links;
- Who builds loyalty;
- Having a low bounce rate.
The quality of a web content is not measured by the traffic generated on this page. To know if what I write is qualitative, I must refer to the conversion rate, comments, number of shares, contacts exchanged …
We can also measure the quality of content number of clicks of links presented in the article, a fact that proves that the user is interested in what you are exposing. And in the case of a product sheet or an article having for but the sale, we will refer to the sales generated at the end of the descriptions.
Underestimating the importance of links
Links contribute to increase the level of indexing an article on search engines, provided that know how to integrate them and choose them well. Avoid:
- Links containing too many links pointing to other pages risk drowning your SEO SEO;
- Competitor links to the activities developed by the site;
- The irrelevant anchors;
- Attractive links to overly advertising sites.
Thanks to Florian Guénet for blowing me some of these errors, Florian is a freelance web editor, you can find his interview here.